<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0">
<channel>
<title>The Hopkinson Report</title>
<link>http://www.TheHopkinsonReport.com/</link>
<language>en-us</language>
<copyright>Copyright 2012 Hopkinson Creative Media, LLC. All rights reserved.</copyright>
<itunes:subtitle>The Hopkinson Report podcast has high energy conversations around the topics of new media, technology, and personal branding, that teach people how to live their ideal career and lifestyle.</itunes:subtitle>
<itunes:author>Jim Hopkinson</itunes:author>
<itunes:summary>The Hopkinson Report podcast has high energy conversations around the topics of new media, technology, and personal branding, that teach people how to live their ideal career and lifestyle. The host, Jim Hopkinson, also interviews entrepreneurs that are driving the growth of the digital age. The podcast has been called "audible caffeine" for its fun, entertaining, fast-paced approach. Other topics covered in this weekly audio podcast include lifestyle design, working remotely, personal branding, technology trends, social networking, case studies, and career advice. Video, photos, links, and other multimedia related to the podcast can be found on Jim's blog, www.TheHopkinsonReport.com.</itunes:summary>
<description>The Hopkinson Report podcast has high energy conversations around the topics of new media, technology, and personal branding, that teach people how to live their ideal career and lifestyle. The host, Jim Hopkinson, also interviews entrepreneurs that are driving the growth of the digital age. The podcast has been called "audible caffeine" for its fun, entertaining, fast-paced approach. Other topics covered in this weekly audio podcast include lifestyle design, working remotely, personal branding, technology trends, social networking, case studies, and career advice. Video, photos, links, and other multimedia related to the podcast can be found on Jim's blog, www.TheHopkinsonReport.com.</description>
<itunes:owner>
	<itunes:name>Jim Hopkinson</itunes:name>
	<itunes:email>jim.hopkinson@gmail.com</itunes:email>
</itunes:owner>
<itunes:image href="http://www.thehopkinsonreport.com/TheHopkinsonReport-1400x1400.jpg" />
<itunes:category text="Business">
			<itunes:category text="Careers" />
			</itunes:category>
			<itunes:category text="Business">
			<itunes:category text="Management &amp; Marketing" />
			</itunes:category>
			<itunes:category text="Technology">
			<itunes:category text="Gadgets" />
			</itunes:category>
<item>
	<title>The Hopkinson Report Episode 01: Porsche Vs. iPhone</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>The Hopkinson Report: Wired.com's marketing guy compares the iPhone to a Porsche, and asks, "Has the iPhone reached 'no substitute' status?"</itunes:subtitle>
	<itunes:summary>The Hopkinson Report: Wired.com's marketing guy compares the iPhone to a Porsche, and asks, "Has the iPhone reached 'no substitute' status?"</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport001.mp3" length="4799223" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport001.mp3</guid>
	<pubDate>Wed, 16 Apr 2008 08:00:00 GMT</pubDate>
	<itunes:duration>9:47</itunes:duration>
	<itunes:keywords>Wired, Marketing, Advertising, Branding, Trends, Technology, Pop Culture, Jim Hopkinson, Porsche, Cars, iPhone</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 02: Marketing Gimmicks and Brand Ubiquity</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Wired.com's marketing guy asks his favorite music trivia question, talks about extending brand ubiquity, and investigates marketing gimmicks that work.</itunes:subtitle>
	<itunes:summary>Wired.com's marketing guy asks his favorite music trivia question, talks about extending brand ubiquity, and investigates marketing gimmicks that work.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport002.mp3" length="4314066" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport002.mp3</guid>
	<pubDate>Wed, 23 Apr 2008 08:00:00 GMT</pubDate>
	<itunes:duration>8:52</itunes:duration>
	<itunes:keywords>Wired, Marketing, Advertising, Branding, Trends, Technology, Pop Culture, Jim Hopkinson, Gimmicks, Music Trivia</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 03: Reddit.com interview</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Part 1 of 2: Wired.com's marketing guy discusses entrepreneurship, site redesign, and building community with reddit.com co-founder Alexis Ohanian.</itunes:subtitle>
	<itunes:summary>Part 1 of 2: Wired.com's marketing guy discusses entrepreneurship, site redesign, and building community with reddit.com co-founder Alexis Ohanian.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport003.mp3" length="5568191" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport003.mp3</guid>
	<pubDate>Wed, 30 Apr 2008 08:00:00 GMT</pubDate>
	<itunes:duration>11:32</itunes:duration>
	<itunes:keywords>Wired, Marketing, Branding, Trends, Technology, Pop Culture, Jim Hopkinson, Alexis Ohanian, reddit, redesign, community, entrepreneur</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 04: Reddit.com interview</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Part 2 of 2: Jim discusses the reddit alien bobblehead, Mr. Splashy Pants, and the reddit algorithm with the guys from reddit.com.</itunes:subtitle>
	<itunes:summary>Part 2 of 2: Jim discusses the reddit alien bobblehead, Mr. Splashy Pants, and the reddit algorithm with the guys from reddit.com.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport004.mp3" length="4687942" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport004.mp3</guid>
	<pubDate>Wed, 07 May 2008 08:00:00 GMT</pubDate>
	<itunes:duration>9:32</itunes:duration>
	<itunes:keywords>Wired, Marketing, Branding, Trends, Technology, Pop Culture, Jim Hopkinson, Alexis Ohanian, reddit, splashy pants, bobblehead, alien</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 05: Job Searching in the Digital Age</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim rants about the do's and don't's of job searching in the digital age, including branding yourself and common blunders to avoid.</itunes:subtitle>
	<itunes:summary>Jim rants about the do's and don't's of job searching in the digital age, including branding yourself and common blunders to avoid.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport005.mp3" length="5260969" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport005.mp3</guid>
	<pubDate>Wed, 14 May 2008 08:00:00 GMT</pubDate>
	<itunes:duration>10:44</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, branding, pop culture, job search, resume tips, cover letter, internship, career advice, interviewing</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 06: JetBlue and Brunch. What Could Go Wrong?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim loves flying on JetBlue and eating at his favorite brunch location, even when things go horribly wrong.</itunes:subtitle>
	<itunes:summary>Jim loves flying on JetBlue and eating at his favorite brunch location, even when things go horribly wrong.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport006.mp3" length="5260969" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport006.mp3</guid>
	<pubDate>Wed, 21 May 2008 08:00:00 GMT</pubDate>
	<itunes:duration>15:20</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, branding, pop culture, JetBlue, brunch, customer service, ad campaign, New York, airlines</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 07: Technology and Appletinis in the Construction Industry.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim and his guest investigate the construction industry, how they use technology, and why they drink appletinis.</itunes:subtitle>
	<itunes:summary>Jim and his guest investigate the construction industry, how they use technology, and why they drink appletinis.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport007.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport007.mp3</guid>
	<pubDate>Wed, 28 May 2008 08:00:00 GMT</pubDate>
	<itunes:duration>9:16</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, branding, pop culture, construction, Nextel, iPhone, GPS, New York, appletini</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 08: Ad campaign showdown - iPhone vs. Microsoft</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim investigates new ad campaigns for the iPhone, and comeback campaigns for Microsoft.</itunes:subtitle>
	<itunes:summary>Jim investigates new ad campaigns for the iPhone, and comeback campaigns for Microsoft.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport008.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport008.mp3</guid>
	<pubDate>Wed, 4 Jun 2008 08:00:00 GMT</pubDate>
	<itunes:duration>8:01</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, branding, pop culture, Microsoft Xbox 360, Apple iPhone, GPS, New York, ad campaign, TV commercial</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 09: 10 Tips For Effective Communication</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim presents 10 tips for effective communication and selling your marketing ideas.</itunes:subtitle>
	<itunes:summary>Jim presents 10 tips for effective communication and selling your marketing ideas.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport009.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport009.mp3</guid>
	<pubDate>Wed, 18 Jun 2008 08:00:00 GMT</pubDate>
	<itunes:duration>11:21</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, branding, pop culture, communication, selling ideas, email overload, self promotion, effective presentations</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 10: 10 Questions for Webmonkey.com Editor Michael Calore</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Michael Calore, the lead editor for the newly launched Webmonkey.com.</itunes:subtitle>
	<itunes:summary>Jim interviews Michael Calore, the lead editor for the newly launched Webmonkey.com.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport010.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport010.mp3</guid>
	<pubDate>Wed, 25 Jun 2008 08:00:00 GMT</pubDate>
	<itunes:duration>18:27</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, internet programming, web development, Michael Calore, Webmonkey, web 2.0, blog, technology advice</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 11: Twitterer-in-Chief: How social media is changing politics.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews political reporter Sarah Lai Stirland about Twitter, Facebook, YouTube, and how social media is changing the 2008 political race.</itunes:subtitle>
	<itunes:summary>Jim interviews political reporter Sarah Lai Stirland about Twitter, Facebook, YouTube, and how social media is changing the 2008 political race.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport011.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport011.mp3</guid>
	<pubDate>Wed, 2 Jul 2008 08:00:00 GMT</pubDate>
	<itunes:duration>11:33</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, politics, election, Sarah Lai Stirland, Barack Obama, Twitter, YouTube, John McCain</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 12: Marketing at the Movies: From distraction to infraction.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim rants about the movie-going experience, the marketing surrounding it, and how it has gone from distraction to infraction.</itunes:subtitle>
	<itunes:summary>Jim rants about the movie-going experience, the marketing surrounding it, and how it has gone from distraction to infraction.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport012.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport012.mp3</guid>
	<pubDate>Wed, 9 Jul 2008 08:00:00 GMT</pubDate>
	<itunes:duration>8:36</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, movies, box office, Angelina Jolie, iPhone, advertising, shameless advertising, commercials</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 13: Marketing lessons from the Street Spam Man.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim breaks down the marketing effectiveness and lessons learned from the Street Spam Man.</itunes:subtitle>
	<itunes:summary>Jim breaks down the marketing effectiveness and lessons learned from the Street Spam Man.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport013.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport013.mp3</guid>
	<pubDate>Wed, 16 Jul 2008 08:00:00 GMT</pubDate>
	<itunes:duration>10:36</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, Street Spam Man, sidewalk marketing, Manhattan, street vendor, advertising, marketing lessons, marketing case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 14: Julia Allison interview.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Julia Allison - queen of self-promotion, lightning rod for publicity, Wired cover story.</itunes:subtitle>
	<itunes:summary>Jim interviews Julia Allison - queen of self-promotion, lightning rod for publicity, Wired cover story.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport014.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport014.mp3</guid>
	<pubDate>Thu, 24 Jul 2008 08:00:00 GMT</pubDate>
	<itunes:duration>19:49</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, Julia Allison, Wired Magazine cover, online promotion , self promotion tips, branding, internet fame, marketing case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 15: The Art of Marketing Art</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim looks at how artwork can be marketed using three new media marketing techniques.</itunes:subtitle>
	<itunes:summary>Jim looks at how artwork can be marketed using three new media marketing techniques.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport015.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport015.mp3</guid>
	<pubDate>Thu, 31 Jul 2008 08:00:00 GMT</pubDate>
	<itunes:duration>8:04</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, Michael Albert, artwork, artist, New York City, branding, new media, marketing case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 16: Bringing contacts to the iPhone. Easy, right? Boy was I wrong.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim takes you through a special experience as he moves his contacts from Sprint to the iPhone.</itunes:subtitle>
	<itunes:summary>Jim takes you through a special experience as he moves his contacts from Sprint to the iPhone.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport016.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport016.mp3</guid>
	<pubDate>Thu, 7 Aug 2008 08:00:00 GMT</pubDate>
	<itunes:duration>13:52</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, Sprint, Samsung, ATT, Apple iPhone, transfer mobile phone numbers, transfer contacts, cell phone</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 17: DJ Gregg Gillis - aka Girl Talk - The Music, The Model, The Mitigation</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim profiles DJ Gregg Gillis - aka Girl Talk - looking at the music, the model, and the mitigation.</itunes:subtitle>
	<itunes:summary>Jim profiles DJ Gregg Gillis - aka Girl Talk - looking at the music, the model, and the mitigation.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport017.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport017.mp3</guid>
	<pubDate>Wed, 13 Aug 2008 08:00:00 GMT</pubDate>
	<itunes:duration>09:58</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, DJ Gregg Gillis, Girl Talk, Hip Hop, music download, mashup, music lawsuit, Feed the Animals MP3</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 18: Death of the Website Home Page.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Death of the Website Home Page: A host of content vultures are circling, is it time to give your home page last rites?</itunes:subtitle>
	<itunes:summary>Death of the Website Home Page: A host of content vultures are circling, is it time to give your home page last rites?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport018.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport018.mp3</guid>
	<pubDate>Wed, 20 Aug 2008 08:00:00 GMT</pubDate>
	<itunes:duration>08:30</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, website home page, internet marketing trends, web analytics, web design, website usability, social media, website traffic</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 19: Interview with Wired's Jeff Howe, author of "Crowdsourcing"</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Wired's Jeff Howe, author of "Crowdsourcing"</itunes:subtitle>
	<itunes:summary>Jim interviews Wired's Jeff Howe, author of "Crowdsourcing"</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport019.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport019.mp3</guid>
	<pubDate>Wed, 27 Aug 2008 08:00:00 GMT</pubDate>
	<itunes:duration>18:53</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, Jeff Howe, crowdsourcing, crowd sourcing, author, social media, wikipedia, power of the crowd</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 20: Turn your girlfriend into a football fanatic in 10 easy steps.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives advice on converting your girlfriend into a football fanatic.</itunes:subtitle>
	<itunes:summary>Jim gives advice on converting your girlfriend into a football fanatic.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport020.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport020.mp3</guid>
	<pubDate>Wed, 3 Sep 2008 08:00:00 GMT</pubDate>
	<itunes:duration>17:48</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, NFL football, relationship advice, ESPN fantasy football, make my girlfriend or wife like football, how to scalp tickets, get women to love football, learn football tutorial</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 21: 10 things I taught my interns.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks about the career advice and life lessons he's passed on to his interns.</itunes:subtitle>
	<itunes:summary>Jim talks about the career advice and life lessons he's passed on to his interns.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport021.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport021.mp3</guid>
	<pubDate>Wed, 10 Sep 2008 08:00:00 GMT</pubDate>
	<itunes:duration>14:02</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, intern, career advice, marketing tips, life lessons, office etiquette, communication skills, career coach</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 22: BS Degree ... 6 college myths and how to save 90% on tuition</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim explains 6 myths about college and his plan to save 90% on tuition.</itunes:subtitle>
	<itunes:summary>Jim explains 6 myths about college and his plan to save 90% on tuition.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport022.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport022.mp3</guid>
	<pubDate>Wed, 17 Sep 2008 08:00:00 GMT</pubDate>
	<itunes:duration>13:01</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, college and university myths, scholarship, fraternity facts, tuition savings tips, rising college costs, college savings, student loans</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 23: Ad Campaign Showdown - Bud Light Lime vs. Corona Extra</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim compares the marketing campaigns of Bud Light Lime vs. Corona Extra, as well as three other competitive ads</itunes:subtitle>
	<itunes:summary>Jim compares the marketing campaigns of Bud Light Lime vs. Corona Extra, as well as three other competitive ads</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport023.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport023.mp3</guid>
	<pubDate>Thu, 25 Sep 2008 08:00:00 GMT</pubDate>
	<itunes:duration>7:53</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, ad campaign analysis, marketing case study, beer commercials, Bud Light Lime, Corona Extra, beer advertising, TV commercials</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 24: Ad Campaign Showdown - Apple vs. Microsoft, Round 2</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>After years of Apple picking on Microsoft with their Mac vs. PC ads, Bill Gates is finally swinging back.</itunes:subtitle>
	<itunes:summary>After years of Apple picking on Microsoft with their Mac vs. PC ads, Bill Gates is finally swinging back.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport024.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport024.mp3</guid>
	<pubDate>Thu, 02 Oct 2008 08:00:00 GMT</pubDate>
	<itunes:duration>8:16</itunes:duration>
	<itunes:keywords>Wired, Windows Vista, Mojave Experiment, iPhone 3G, Bill Gates, Apple, Microsoft, iPhone, PC vs Mac, TV commercial</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 25: Pushing drugs. Ask your doctor about ... pharmaceutical marketing.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews an expert in pharmaceutical sales and gets the inside scoop on marketing prescription drugs.</itunes:subtitle>
	<itunes:summary>Jim interviews an expert in pharmaceutical sales and gets the inside scoop on marketing prescription drugs.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport025.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport025.mp3</guid>
	<pubDate>Wed, 08 Oct 2008 08:00:00 GMT</pubDate>
	<itunes:duration>16:22</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, health care, prescription drugs, pharmaceutical drug marketing, generic drugs, Vytorin, Lipitor, ask your doctor</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 26: Get a Room! An entrepreneurial couple gives marketing tips for startups.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews the entrepreneurial founders of Roomorama.com to discuss marketing tips for startups.</itunes:subtitle>
	<itunes:summary>Jim interviews the entrepreneurial founders of Roomorama.com to discuss marketing tips for startups.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport026.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport026.mp3</guid>
	<pubDate>Thu, 16 Oct 2008 08:00:00 GMT</pubDate>
	<itunes:duration>16:00</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, roomorama, marketing case study, social media, internet startup, short term apartment rental, entrepreneurial marketing, startup founder interviews</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 27: Double vision - 7 reasons I hate buying glasses, and why the web cannot help you.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim rants about the failed marketing and sales techniques of the eyeglass industry, and why the web cannot help.</itunes:subtitle>
	<itunes:summary>Jim rants about the failed marketing and sales techniques of the eyeglass industry, and why the web cannot help.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport027.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport027.mp3</guid>
	<pubDate>Thu, 23 Oct 2008 08:00:00 GMT</pubDate>
	<itunes:duration>9:46</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, buying glasses, marketing case study, social media, purchasing eyeglasses, researching products, funny business stories, The Hopkinson Report</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 28: The ultimate gadget of the future (and the evil marketing behind it).</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim maps out his plan for the ultimate gadget of the future (and the evil marketing behind it).</itunes:subtitle>
	<itunes:summary>Jim maps out his plan for the ultimate gadget of the future (and the evil marketing behind it).</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport028.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport028.mp3</guid>
	<pubDate>Wed, 29 Oct 2008 08:00:00 GMT</pubDate>
	<itunes:duration>11:35</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, Apple iPhone, product reviews, gadget testing, futuristic technology, marketing case studies, future of advertising, The Hopkinson Report</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 29: Live on the streets of New York - 5 optimistic tales of the recession.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim takes to the swanky streets of SoHo to find out how 5 businesses respond to the economy.</itunes:subtitle>
	<itunes:summary>Jim takes to the swanky streets of SoHo to find out how 5 businesses respond to the economy.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport029.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport029.mp3</guid>
	<pubDate>Wed, 5 Nov 2008 08:00:00 GMT</pubDate>
	<itunes:duration>7:33</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, marketing in a down economy, recession hype, New York City economy, Manhattan tourist economy, marketing case studies, effect of economy on New York tourism, The Hopkinson report</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 30: The Tokyo 12 - A dozen marketing and cultural observations about Japan.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Advertising? Fashion? Robots? Jim gives you 12 things you might not know about Japan.</itunes:subtitle>
	<itunes:summary>Advertising? Fashion? Robots? Jim gives you 12 things you might not know about Japan.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport030.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport030.mp3</guid>
	<pubDate>Thu, 13 Nov 2008 08:00:00 GMT</pubDate>
	<itunes:duration>9:53</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, Tokyo, Japan, Japanese culture, Japanese fashion, Japanese advertising, Toto Toilets, Japanese cell phones</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 31: Ritz-Carlton service at a Red Roof price - why Japan is king of customer service.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Find out why Japan is the king of customer service, and why the US may never catch up.</itunes:subtitle>
	<itunes:summary>Find out why Japan is the king of customer service, and why the US may never catch up.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport031.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport031.mp3</guid>
	<pubDate>Thu, 20 Nov 2008 08:00:00 GMT</pubDate>
	<itunes:duration>10:23</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, Tokyo, Japan, Japanese culture, Japanese customer service, customer experience, Ritz-Carlton, customer service case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 32: The "How to make a podcast" podcast, Part I.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives practical how-to advice on starting your own podcast.</itunes:subtitle>
	<itunes:summary>Jim gives practical how-to advice on starting your own podcast.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport032.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport032.mp3</guid>
	<pubDate>Wed, 26 Nov 2008 08:00:00 GMT</pubDate>
	<itunes:duration>10:00</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, podcast, how to podcast, starting a podcast, cost of podcasting, podcast how to, podcast tutorial, podcast costs</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 33: The "How to make a podcast" podcast, Part II.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives 10 marketing tips to promote your podcast and does a GarageBand demo.</itunes:subtitle>
	<itunes:summary>Jim gives 10 marketing tips to promote your podcast and does a GarageBand demo.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport033.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport033.mp3</guid>
	<pubDate>Wed, 03 Dec 2008 08:00:00 GMT</pubDate>
	<itunes:duration>14:46</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, podcast, how to podcast, marketing your podcast, podcast demo, podcast how to, podcast tutorial, podcast promotion</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 34: The Hyper-Influencer, word-of-mouth marketing mavens using social media to influence sales.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>From cars to cameras, who are the people that make you buy what you buy? Jim investigates hyper-influencers like himself.</itunes:subtitle>
	<itunes:summary>From cars to cameras, who are the people that make you buy what you buy? Jim investigates hyper-influencers like himself.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport034.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport034.mp3</guid>
	<pubDate>Fri, 12 Dec 2008 08:00:00 GMT</pubDate>
	<itunes:duration>13:07</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, hyper-influencer, sony T500 high definition point and shoot camera, influential tech consumer, HD camera, marketing case study, social media, sony cybershot DSC-T500</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 35: What Japanese toilets taught me about the auto industry.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim rants about 5 things toilets, cars, and your business have in common.</itunes:subtitle>
	<itunes:summary>Jim rants about 5 things toilets, cars, and your business have in common.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport035.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport035.mp3</guid>
	<pubDate>Thu, 18 Dec 2008 08:00:00 GMT</pubDate>
	<itunes:duration>11:53</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, Toto toilets, US auto industry, marketing rant, car quality, marketing case study, hybrid cars, Japanese culture</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 36: Top 10 marketing trends that mattered in 2008 (and what is to come in 2009).</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim takes a look back at the marketing trends that mattered in 2008, and what is to come in 2009.</itunes:subtitle>
	<itunes:summary>Jim takes a look back at the marketing trends that mattered in 2008, and what is to come in 2009.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport036.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport036.mp3</guid>
	<pubDate>Tue, 23 Dec 2008 08:00:00 GMT</pubDate>
	<itunes:duration>6:51</itunes:duration>
	<itunes:keywords>wired, marketing, Facebook, iPhone, Twitter, High Definition HD Video, Recession, Green technology, Mac vs PC, customer service</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 37: The Hopkinson (Book) Report.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim recommends books for marketing, money, mini-retirement, and Manhattan real estate.</itunes:subtitle>
	<itunes:summary>Jim recommends books for marketing, money, mini-retirement, and Manhattan real estate.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport037.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport037.mp3</guid>
	<pubDate>Wed, 31 Dec 2008 08:00:00 GMT</pubDate>
	<itunes:duration>11:49</itunes:duration>
	<itunes:keywords>wired, marketing, marketing books, best sellers, Tipping Point by Malcolm Gladwell, Four Hour Workweek by Tim Ferriss, Millionaire Next Door, Made to Stick by Dan Heath and Chip Heath, Paradox of Choice by Barry Schwartz, Salary Negotiation Tips</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 38: Medialets Interview - ad networks and analytics for the Apple iPhone and Google Android.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Rana Sobhany of Medialets, an analytics provider and ad network for the Apple iPhone and Google Android phone.</itunes:subtitle>
	<itunes:summary>Jim interviews Rana Sobhany of Medialets, an analytics provider and ad network for the Apple iPhone and Google Android phone.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport038.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport038.mp3</guid>
	<pubDate>Wed, 07 Jan 2009 08:00:00 GMT</pubDate>
	<itunes:duration>17:46</itunes:duration>
	<itunes:keywords>Wired, Jim Hopkinson, Medialets, Apple iPhone, Google Android phone, mobile advertising, mobile ad network, mobile analytics, mobile marketing, marketing case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 39: Social media shoves college guidebooks aside - what is your school *really* like?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews editors at Unigo.com, a free online resource that shows high school seniors what life is really like at colleges across the nation.</itunes:subtitle>
	<itunes:summary>Jim interviews editors at Unigo.com, a free online resource that shows high school seniors what life is really like at colleges across the nation.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport039.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport039.mp3</guid>
	<pubDate>Wed, 14 Jan 2009 08:00:00 GMT</pubDate>
	<itunes:duration>15:17</itunes:duration>
	<itunes:keywords>Wired, marketing, Jim Hopkinson, unigo, college application, social media, college guidebooks, marketing case study, university admissions, high school seniors</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 40: Marketing Lessons from Slumdog Millionaire.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim discusses 12 Oscar-worthy marketing lessons from the movie Slumdog Millionaire.</itunes:subtitle>
	<itunes:summary>Jim discusses 12 Oscar-worthy marketing lessons from the movie Slumdog Millionaire.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport040.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport040.mp3</guid>
	<pubDate>Wed, 21 Jan 2009 08:00:00 GMT</pubDate>
	<itunes:duration>9:29</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, Slumdog, Millionaire, Slumdog Millionaire, iPhone App store, marketing case study, social media, iFart Mobile</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 41: Freshbooks.com interview - The "Head of Magic" uses social media and retro marketing to build a loyal following.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Saul Colt of Freshbooks for a marketing case study of using social media to grow a loyal following.</itunes:subtitle>
	<itunes:summary>Jim interviews Saul Colt of Freshbooks for a marketing case study of using social media to grow a loyal following.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport041.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport041.mp3</guid>
	<pubDate>Wed, 28 Jan 2009 08:00:00 GMT</pubDate>
	<itunes:duration>20:47</itunes:duration>
	<itunes:keywords>Wired, marketing case study, The Hopkinson Report, Freshbooks, Saul Colt, Twitter, building your brand, customer service, iPhone application, social media marketing</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 42: Victories and failures of social media in Super Bowl commercials.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim discusses the winners and losers in the social media Super Bowl.</itunes:subtitle>
	<itunes:summary>Jim discusses the winners and losers in the social media Super Bowl.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport042.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport042.mp3</guid>
	<pubDate>Tue, 3 Feb 2009 08:00:00 GMT</pubDate>
	<itunes:duration>8:33</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, Super Bowl commercials, ETrade ad, Twitter, GoDaddy.com, marketing case study, social media, Facebook</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 43: Which iPhone App Revenue Model has the most profit potential?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim highlights 5 revenue models for iPhone applications.</itunes:subtitle>
	<itunes:summary>Jim highlights 5 revenue models for iPhone applications.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport043.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport043.mp3</guid>
	<pubDate>Wed, 11 Feb 2009 08:00:00 GMT</pubDate>
	<itunes:duration>9:51</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, iPhone Applications, Apple iPhone developers, iPhone application ROI, marketing case study, Urbanspoon, revenue model</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 44: Marketing the Amazon Kindle - Making me want one when I don't need one.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim's Amazon Kindle gadget lust ... is it the marketing or the gadget obsession?</itunes:subtitle>
	<itunes:summary>Jim's Amazon Kindle gadget lust ... is it the marketing or the gadget obsession?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport044.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport044.mp3</guid>
	<pubDate>Wed, 18 Feb 2009 08:00:00 GMT</pubDate>
	<itunes:duration>8:33</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, Amazon.com, Amazon Kindle, Kindle 2, marketing case study, eBook reader, Sony Reader eBook</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 45: Netbooks - Gadget Lust or Marketing Hype?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>A cool new netbook has appeared on Jim's gadget wishlist, is it the marketing or the gadget obsession?</itunes:subtitle>
	<itunes:summary>A cool new netbook has appeared on Jim's gadget wishlist, is it the marketing or the gadget obsession?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport045.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport045.mp3</guid>
	<pubDate>Wed, 25 Feb 2009 08:00:00 GMT</pubDate>
	<itunes:duration>10:22</itunes:duration>
	<itunes:keywords>wired, marketing, netbook research, netbook reviews, ASUS Eee PC netbook, MSI Wind netboook, Acer Aspire netbook, HP netbook, marketing case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 46: Revenue Models for the New Media Infopreneur</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>A new breed of web-savvy infopreneurs are leveraging their skills to build their own brand and make money on the web.</itunes:subtitle>
	<itunes:summary>A new breed of web-savvy infopreneurs are leveraging their skills to build their own brand and make money on the web.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport046.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport046.mp3</guid>
	<pubDate>Wed, 4 Mar 2009 08:00:00 GMT</pubDate>
	<itunes:duration>10:22</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, infopreneur, entrepreneur, online revenue, 4 Hour Workweek, Darren Rowse, Problogger, marketing case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 47: Thoughts on SXSW, defining your niche, Twitter, Adam Carolla, and Bill Simmons</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives his thoughts on SXSW, defining your blogging niche, Twitter, Adam Carolla, and Bill Simmons</itunes:subtitle>
	<itunes:summary>Jim gives his thoughts on SXSW, defining your blogging niche, Twitter, Adam Carolla, and Bill Simmons</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport047.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport047.mp3</guid>
	<pubDate>Wed, 11 Mar 2009 08:00:00 GMT</pubDate>
	<itunes:duration>13:23</itunes:duration>
	<itunes:keywords>wired, marketing, Jim Hopkinson, SXSW, defining your blogging niche, Twitter, Adam Carolla, Bill Simmons, podcast, ESPN Sports Guy</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 48: Marketing lessons learned from SXSW</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives his thoughts on VIP parties, finding balance, and other marketing lessons learned from SXSW</itunes:subtitle>
	<itunes:summary>Jim gives his thoughts on VIP parties, finding balance, and other marketing lessons learned from SXSW</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport048.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport048.mp3</guid>
	<pubDate>Thu, 19 Mar 2009 08:00:00 GMT</pubDate>
	<itunes:duration>13:55</itunes:duration>
	<itunes:keywords>podcast, marketing, Jim Hopkinson, SXSW, VIP Parties, Twitter, Facebook, Chris Anderson, Guy Kawasaki, social media for good</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 49: Using Twitter for social change</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Helen Todd and talks about TweetsGiving, TweetLuck, and using Twitter for social change.</itunes:subtitle>
	<itunes:summary>Jim interviews Helen Todd and talks about TweetsGiving, TweetLuck, and using Twitter for social change.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport049.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport049.mp3</guid>
	<pubDate>Wed, 25 Mar 2009 08:00:00 GMT</pubDate>
	<itunes:duration>12:16</itunes:duration>
	<itunes:keywords>podcast, marketing, Jim Hopkinson, SXSW, Twitter, TweetsGiving, TweetLuck, Epic Change, social media for good, Twitter charities</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 50: Interview - The crowdsourcing Genius that saved SXSW</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Peter LaMotte from Genius Rocket, a company providing crowdsourced design and videos to SXSW and others.</itunes:subtitle>
	<itunes:summary>Jim interviews Peter LaMotte from Genius Rocket, a company providing crowdsourced design and videos to SXSW and others.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport050.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport050.mp3</guid>
	<pubDate>Wed, 01 Apr 2009 08:00:00 GMT</pubDate>
	<itunes:duration>14:25</itunes:duration>
	<itunes:keywords>jim hopkinson, wired, crowdsourcing, crowdsource, genius rocket, sxsw, video production, online video, logo design, overpriced agencies</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 51: Interview - Josh Baer from "Other Inbox" has the key for curing email overload (and a Tesla)</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews entrepreneur Josh Baer from OtherInbox.com, who has the key for curing email overload, and for a Tesla Roadster.</itunes:subtitle>
	<itunes:summary>Jim interviews entrepreneur Josh Baer from OtherInbox.com, who has the key for curing email overload, and for a Tesla Roadster.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport051.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport051.mp3</guid>
	<pubDate>Wed, 08 Apr 2009 08:00:00 GMT</pubDate>
	<itunes:duration>15:05</itunes:duration>
	<itunes:keywords>jim hopkinson, wired, podcast, other inbox, email overload, sxsw, josh baer, entrepreneur, Tesla Roadster electric car, Twitter strategy</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 52: Driving customers - 10 marketing hits and misses at the NY Auto Show</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>On the 1 year anniversary of THR, Jim talks about marketing hits and misses in the automotive industry.</itunes:subtitle>
	<itunes:summary>On the 1 year anniversary of THR, Jim talks about marketing hits and misses in the automotive industry.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport052.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport052.mp3</guid>
	<pubDate>Wed, 15 Apr 2009 08:00:00 GMT</pubDate>
	<itunes:duration>17:44</itunes:duration>
	<itunes:keywords>podcast, marketing, Jim Hopkinson, New York City Auto Show, Twitter, Facebook, social media, automaker marketing, auto industry strategy, cars</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 53: Interview - Mike Barash from Blurb.com talks marketing in the self-publishing era. Start the presses!</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Mike Barash, the Director of Marketing for online book publisher Blurb.com.</itunes:subtitle>
	<itunes:summary>Jim interviews Mike Barash, the Director of Marketing for online book publisher Blurb.com.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport053.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport053.mp3</guid>
	<pubDate>Wed, 22 Apr 2009 08:00:00 GMT</pubDate>
	<itunes:duration>11:38</itunes:duration>
	<itunes:keywords>podcast, social media, Jim Hopkinson, Blurb, Mike Barash, online book publishing, self-publishing, photo book, internet marketing, marketing case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 54: Marketing to your fan base with Facebook Public Profiles</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks Facebook Public Profiles with Nick O'Neill from AllFacebook.com and Helen Todd from TheKBuzz.</itunes:subtitle>
	<itunes:summary>Jim talks Facebook Public Profiles with Nick O'Neill from AllFacebook.com and Helen Todd from TheKBuzz.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport054.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport054.mp3</guid>
	<pubDate>Wed, 29 Apr 2009 08:00:00 GMT</pubDate>
	<itunes:duration>11:10</itunes:duration>
	<itunes:keywords>podcast, marketing, Jim Hopkinson, company branding on Facebook, Facebook, Facebook Public Pages, Nick O'Neill, Helen Todd, AllFacebook.com, Facebook privacy settings</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 55: 10 ways to generate creative new ideas</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>From structured brainstorming to thinking in the shower, Jim gives you 10 ways to get creative.</itunes:subtitle>
	<itunes:summary>From structured brainstorming to thinking in the shower, Jim gives you 10 ways to get creative.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport055.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport055.mp3</guid>
	<pubDate>Wed, 6 May 2009 08:00:00 GMT</pubDate>
	<itunes:duration>8:38</itunes:duration>
	<itunes:keywords>podcast, marketing, Jim Hopkinson, marketing ideas, brainstorming, marketing research, generating new ideas, fostering creativity, thinking in the shower, getting ideas in the shower</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 56: Hey, what are you drinking? And why?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim asks, why do people drink what they do, and how do marketers take advantage of this.</itunes:subtitle>
	<itunes:summary>Jim asks, why do people drink what they do, and how do marketers take advantage of this.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport056.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport056.mp3</guid>
	<pubDate>Wed, 13 May 2009 08:00:00 GMT</pubDate>
	<itunes:duration>8:32</itunes:duration>
	<itunes:keywords>podcast, marketing, Jim Hopkinson, beer advertising, vodka branding, alcohol marketing, wine advertising, spirit advertising, Patron, Guinness</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 57: Has Gillette taken the razor/blade model too far?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Recent TV commercials has Jim wondering if Gillette takes the razor/blade business model too far.</itunes:subtitle>
	<itunes:summary>Recent TV commercials has Jim wondering if Gillette takes the razor/blade business model too far.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport057.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport057.mp3</guid>
	<pubDate>Wed, 20 May 2009 08:00:00 GMT</pubDate>
	<itunes:duration>7:05</itunes:duration>
	<itunes:keywords>podcast, marketing, Jim Hopkinson, razor blade advertising, razor and razor blade business model, Gillette, Schick, Gillette Fusion, Gillette Mach 3, Gillette TV Commercials</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 58: Inbox Investigation - Five e-mail marketing myths</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Facebook, Twitter, and iPhone apps may be the flashy part of your marketing plan, but e-mail still gets it done. Here are 5 myths.</itunes:subtitle>
	<itunes:summary>Facebook, Twitter, and iPhone apps may be the flashy part of your marketing plan, but e-mail still gets it done. Here are 5 myths.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport058.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport058.mp3</guid>
	<pubDate>Thu, 28 May 2009 08:00:00 GMT</pubDate>
	<itunes:duration>5:18</itunes:duration>
	<itunes:keywords>podcast, marketing, Jim Hopkinson, email marketing, marketing case study, email myths, email best practice, CANSPAM, email laws, email statistics</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 59: Interview - Sarah Prevette from RedWire, a collaboration tool for entrepreneurs.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Sarah Prevette, the CEO of RedWire, an online collaboration tool that brings together a community of like-minded entrepreneurs.</itunes:subtitle>
	<itunes:summary>Jim interviews Sarah Prevette, the CEO of RedWire, an online collaboration tool that brings together a community of like-minded entrepreneurs.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport059.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport059.mp3</guid>
	<pubDate>Wed, 3 Jun 2009 08:00:00 GMT</pubDate>
	<itunes:duration>22:27</itunes:duration>
	<itunes:keywords>Jim Hopkinson, Sarah Prevette, RedWire, redwirenation.com, entrepreneur, startups, new businesses, starting a business, entrepreneur resources, entrepreneur community</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 60: PleaseFixTheiPhone.com asked. Did Apple deliver?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Tyler Peterson and Olivier Peyre from PleaseFixTheiPhone.com to talk about Apple's latest iPhone release.</itunes:subtitle>
	<itunes:summary>Jim interviews Tyler Peterson and Olivier Peyre from PleaseFixTheiPhone.com to talk about Apple's latest iPhone release.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport060.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport060.mp3</guid>
	<pubDate>Wed, 10 Jun 2009 08:00:00 GMT</pubDate>
	<itunes:duration>11:03</itunes:duration>
	<itunes:keywords>podcast, Apple iPhone 3G, Jim Hopkinson, SXSW, iPhone features, WWDC, iPhone 3.0, Olivier Peyre, Tyler Peterson, Full Six Advertising Agency</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 61: Jeff Bezos is God (and other lessons learned at the Wired Disruptive Business Conference)</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>The economy, media, and auto industry are in a massive state of change right now, and Jim discusses the business people leading this change.</itunes:subtitle>
	<itunes:summary>The economy, media, and auto industry are in a massive state of change right now, and Jim discusses the business people leading this change.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport061.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport061.mp3</guid>
	<pubDate>Wed, 17 Jun 2009 08:00:00 GMT</pubDate>
	<itunes:duration>11:39</itunes:duration>
	<itunes:keywords>Jim Hopkinson, Jeff Bezos, Shai Agassi, Elon Musk, Vivek Kundra, electric cars, hybrid autos, Amazon.com, entrepreneurship, Wired Disruptive Business Conference</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 62: Interview - Squarespace.com, helping bloggers and businesses build exceptional websites.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Anthony Casalena and Tyler Thompson from Squarespace.com.</itunes:subtitle>
	<itunes:summary>Jim interviews Anthony Casalena and Tyler Thompson from Squarespace.com.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport062.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport062.mp3</guid>
	<pubDate>Wed, 24 Jun 2009 08:00:00 GMT</pubDate>
	<itunes:duration>12:03</itunes:duration>
	<itunes:keywords>podcast, marketing, Jim Hopkinson, SXSW, Squarespace, Tyler Thompson, Anthony Casalena, web development, website builder, squarespace.com interview</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 63: 10 Business Lessons You Can Learn From Michael Jackson's Career</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>In tribute to the King of Pop, this week's podcast looks at 10 business lessons you can learn based on Michael Jackson's career.</itunes:subtitle>
	<itunes:summary>In tribute to the King of Pop, this week's podcast looks at 10 business lessons you can learn based on Michael Jackson's career.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport063.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport063.mp3</guid>
	<pubDate>Thu, 2 Jul 2009 08:00:00 GMT</pubDate>
	<itunes:duration>8:22</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Marketing, Jim Hopkinson, Michael Jackson, King of Pop, Thriller, marketing lessons, business advice, Michael Jackson career, Jackson 5</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 64: Career profile - From big city marketing to small town coffee shop</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Can big city marketing experience translate to a small town coffee shop?</itunes:subtitle>
	<itunes:summary>Can big city marketing experience translate to a small town coffee shop?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport064.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport064.mp3</guid>
	<pubDate>Wed, 8 Jul 2009 08:00:00 GMT</pubDate>
	<itunes:duration>7:45</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Marketing, Jim Hopkinson, career change, coffee shop, marketing case study, small business marketing, business advice, New York City, entrepreurship</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 65: Interview Part 1 - Daniel Odio gives tips and tricks for entrepreneurs</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim speaks with Daniel Odio of PointAbout.com about being an entrepreneur, his social media hardware bag, and iPhone apps. Part 1 of 2.</itunes:subtitle>
	<itunes:summary>Jim speaks with Daniel Odio of PointAbout.com about being an entrepreneur, his social media hardware bag, and iPhone apps. Part 1 of 2.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport065.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport065.mp3</guid>
	<pubDate>Wed, 15 Jul 2009 08:00:00 GMT</pubDate>
	<itunes:duration>25:21</itunes:duration>
	<itunes:keywords>Jim Hopkinson, Daniel Odio, PointAbout.com, AppMakr.com, entrepreneur, startups, iPhone Applications, starting a business, entrepreneur resources and tips, online video tips</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 66: Interview Part 2 - Daniel Odio gives tips and tricks for entrepreneurs</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim speaks with Daniel Odio of PointAbout.com about being an entrepreneur, his social media hardware bag, and iPhone apps. Part 2 of 2.</itunes:subtitle>
	<itunes:summary>Jim speaks with Daniel Odio of PointAbout.com about being an entrepreneur, his social media hardware bag, and iPhone apps. Part 2 of 2.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport066.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport066.mp3</guid>
	<pubDate>Wed, 22 Jul 2009 08:00:00 GMT</pubDate>
	<itunes:duration>26:07</itunes:duration>
	<itunes:keywords>Jim Hopkinson, Daniel Odio, PointAbout.com, AppMakr.com, entrepreneur, startups, iPhone Applications, starting a business, entrepreneur resources and tips, online video tips</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 67: The Future of Copyright Law - A Remixer's Manifesto</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>First came musicians like Girl Talk, are science and medicine next?</itunes:subtitle>
	<itunes:summary>First came musicians like Girl Talk, are science and medicine next?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport067.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport067.mp3</guid>
	<pubDate>Wed, 29 Jul 2009 08:00:00 GMT</pubDate>
	<itunes:duration>5:08</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Girl Talk, Greg Gillis, RiP A Remixers Manifesto, Lawrence Lessig, copyright law, mashup DJ, creative commons, DRM digital rights management, copyright infringement</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 68: How to network like your life depends on it</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Building a well-connected network takes time and effort, but if you have fun along the way, it could make your life a lot easier.</itunes:subtitle>
	<itunes:summary>Building a well-connected network takes time and effort, but if you have fun along the way, it could make your life a lot easier.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport068.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport068.mp3</guid>
	<pubDate>Wed, 5 Aug 2009 08:00:00 GMT</pubDate>
	<itunes:duration>9:11</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Social Netoworking, Networking, Wired, Meetup, social connection, career advice, Facebook, Twitter, Roomorama</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 69: Hope you enjoyed the Twitter era, here come the rules.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>The first half of 2009 was spent educating the world how to use Twitter; the second half is the world telling us that we can't use it.</itunes:subtitle>
	<itunes:summary>The first half of 2009 was spent educating the world how to use Twitter; the second half is the world telling us that we can't use it.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport069.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport069.mp3</guid>
	<pubDate>Wed, 12 Aug 2009 08:00:00 GMT</pubDate>
	<itunes:duration>7:16</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Twitter, Facebook, ESPN, Twitter Policy, Social Media Rules, Social Media guidelines and restrictions, Twitter status, Mashable, Twitter etiquette</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 70: Sports stadiums continue to evolve. So where's the Wi-Fi?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Sports stadiums and technology continue to evolve. So all I'm asking is, where's the Wi-Fi?</itunes:subtitle>
	<itunes:summary>Sports stadiums and technology continue to evolve. So all I'm asking is, where's the Wi-Fi?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport070.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport070.mp3</guid>
	<pubDate>Wed, 19 Aug 2009 08:00:00 GMT</pubDate>
	<itunes:duration>8:53</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Wi-Fi, Yankee Stadium, Boston Red Sox, WiMax, new stadium technology, wireless marketing, ATT, iPhone, Blackberry</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 71: The right way and wrong way to approach Cars, Careers, and Marketing Communication</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>What do a new car purchase, choosing a career, and marketing have in common? Tune in to find out.</itunes:subtitle>
	<itunes:summary>What do a new car purchase, choosing a career, and marketing have in common? Tune in to find out.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport071.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport071.mp3</guid>
	<pubDate>Wed, 26 Aug 2009 08:00:00 GMT</pubDate>
	<itunes:duration>8:36</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Cars, Career Advice, Job Search Tips, Marketing Tips, Used Cars, 3rd Generation Toyota Prius, Job Advice, Career Tips, Car Searching Tips</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 72: Inside Intel - Interview with Intel's Senior Digital Strategist</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim speaks with David Veneski to discuss Intel's transition from traditional marketing to social media marketing.</itunes:subtitle>
	<itunes:summary>Jim speaks with David Veneski to discuss Intel's transition from traditional marketing to social media marketing.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport072.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport072.mp3</guid>
	<pubDate>Wed, 2 Sep 2009 08:00:00 GMT</pubDate>
	<itunes:duration>23:37</itunes:duration>
	<itunes:keywords>Jim Hopkinson, Intel, Sponsors Of Tomorrow, David Veneski, Intel Inside, Maggie Mason, Mighty Girl, future of advertising, Intel marketing case study, social media marketing</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 73: Interview - Jason Sadler of I Wear Your Shirt</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Shirts + Social Media = Fashionable, Profitable Marketing for IWearYourShirt.com</itunes:subtitle>
	<itunes:summary>Shirts + Social Media = Fashionable, Profitable Marketing for IWearYourShirt.com</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport073.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport073.mp3</guid>
	<pubDate>Wed, 16 Sep 2009 08:00:00 GMT</pubDate>
	<itunes:duration>16:32</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, I wear your shirt, creative marketing, t-shirt marketing, social media marketing, youtube, Jason Sadler, Jim Hopkinson, Twitter, guerilla marketing</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 74: Interview with Blogger, Podcaster, Entrepreneur, Speaker, Author, Marketing Guru Mitch Joel.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Mitch Joel has what 96 percent of public speakers are missing.</itunes:subtitle>
	<itunes:summary>Mitch Joel has what 96 percent of public speakers are missing.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport074.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport074.mp3</guid>
	<pubDate>Wed, 30 Sep 2009 08:00:00 GMT</pubDate>
	<itunes:duration>35:42</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Mitch Joel, Twist Image, Six Pixels of Separation, social media marketing, public speaking, road warrior gadgets, author, entrepreneur, Digital Marketing Agency</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 75: 5 Reasons You Should be Using a Twitter Client (Interview with Hootsuite CEO Ryan Holmes)</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Finally getting the hang of Twitter? It might be time to step up to a Twitter client such as Hootsuite.</itunes:subtitle>
	<itunes:summary>Finally getting the hang of Twitter? It might be time to step up to a Twitter client such as Hootsuite.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport075.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport075.mp3</guid>
	<pubDate>Wed, 7 Oct 2009 08:00:00 GMT</pubDate>
	<itunes:duration>18:28</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Ryan Holmes, Invoke Media, Hootsuite, Twitter, Tweetdeck, Social Media, URL shortener, tweet later, twitter client</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 76: Interview with Andy McLoughlin of online collaboration tool Huddle.net</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Andy McLoughlin explains why e-mail is fine for communication but awful for collaboration.</itunes:subtitle>
	<itunes:summary>Andy McLoughlin explains why e-mail is fine for communication but awful for collaboration.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport076.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport076.mp3</guid>
	<pubDate>Wed, 14 Oct 2009 08:00:00 GMT</pubDate>
	<itunes:duration>19:23</itunes:duration>
	<itunes:keywords>Hopkinson Report, Andy McLoughlin, Huddle.net, entrepreneur, online collaboration, Google Wave, UK Startup, WebEx, Jim Hopkinson, Wired Marketing Guy Podcast</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 77: Interview - Elizabeth King, author of Outsmarting the SAT</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim and Elizabeth have a fun time discussing how to outsmart the SAT and overcome the culture of fear.</itunes:subtitle>
	<itunes:summary>Jim and Elizabeth have a fun time discussing how to outsmart the SAT and overcome the culture of fear.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport077.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport077.mp3</guid>
	<pubDate>Wed, 21 Oct 2009 08:00:00 GMT</pubDate>
	<itunes:duration>29:28</itunes:duration>
	<itunes:keywords>Hopkinson Report, Elizabeth King, Outsmarting the SAT, college prep, Princeton Review, SAT scores, Kaplan test, college tutor, Jim Hopkinson, SAT book</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 78: Interview - Jana Eggers, CEO of Spreadshirt talks Bacon, Ironman, and T-shirts.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks with Jana Eggers about T-shirts as a marketing tool, why bacon is the key to a long life, 3 keys to the Ironman triathlon, and 2 T-shirt slogans that will guarantee a conversation.</itunes:subtitle>
	<itunes:summary>Jim talks with Jana Eggers about Tt-shirts as a marketing tool, why bacon is the key to a long life, 3 keys to the Ironman triathlon, and 2 T-shirt slogans that will guarantee a conversation.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport078.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport078.mp3</guid>
	<pubDate>Wed, 28 Oct 2009 08:00:00 GMT</pubDate>
	<itunes:duration>31:54</itunes:duration>
	<itunes:keywords>Spreadshirt, Jana Eggers, custom t-shirts, Ironman, bacon, custom tshirts, blogger revenue, entrepreneur, podcast, The Hopkinson Report</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 79: Interview - Adam Wallace and Brian Simpson of the Roger Smith Hotel.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Staying at the Roger Smith Hotel is like a mint on your social media pillow.</itunes:subtitle>
	<itunes:summary>Staying at the Roger Smith Hotel is like a mint on your social media pillow.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport079.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport079.mp3</guid>
	<pubDate>Wed, 04 Nov 2009 08:00:00 GMT</pubDate>
	<itunes:duration>36:22</itunes:duration>
	<itunes:keywords>Hopkinson Report, Roger Smith Hotel, Adam Wallace, Brian Simpson, Social Media, customer service, tweetup, twitter, Jim Hopkinson, marketing case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 80: Interview - The Gregory Brothers from Auto-Tune the News.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim Auto-Tunes The Hopkinson Report Podcast with The Gregory Brothers from Auto-Tune the News.</itunes:subtitle>
	<itunes:summary>Jim Auto-Tunes The Hopkinson Report Podcast with The Gregory Brothers from Auto-Tune the News.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport080.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport080.mp3</guid>
	<pubDate>Wed, 11 Nov 2009 08:00:00 GMT</pubDate>
	<itunes:duration>20:45</itunes:duration>
	<itunes:keywords>Hopkinson Report, The Gregory Brothers, Auto-Tune the News, T-Pain, Shawty, Katie Couric, Autotune, Jim Hopkinson, marketing case study, music</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 81: Interview - Alexa Von Tobel of Learnvest.com.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Alexa Von Tobel, founder and CEO of LearnVest.com, a financial website for women.</itunes:subtitle>
	<itunes:summary>Jim interviews Alexa Von Tobel, founder and CEO of LearnVest.com, a financial website for women.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport081.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport081.mp3</guid>
	<pubDate>Wed, 18 Nov 2009 08:00:00 GMT</pubDate>
	<itunes:duration>25:01</itunes:duration>
	<itunes:keywords>Hopkinson Report, Alexa Von Tobel, LearnVest, TechCrunch 50, Personal Finance, Women Finance, Startup, Life changes, financial planning, mint.com</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 82: Black Friday is Stupid and 5 other helpful shopping rants</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Your shopping and research guru looks at the stupidity of holiday sales, and analyzes the marketing, economy, and logic to get the best bargains.</itunes:subtitle>
	<itunes:summary>Your shopping and research guru looks at the stupidity of holiday sales, and analyzes the marketing, economy, and logic to get the best bargains.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport082.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport082.mp3</guid>
	<pubDate>Wed, 2 Dec 2009 08:00:00 GMT</pubDate>
	<itunes:duration>16:12</itunes:duration>
	<itunes:keywords>Hopkinson Report, shopping tips, Black Friday, WalMart sale, holiday shopping advice, Banana Republic, Macys, dress shirts, lowest price dress shirts, ways to save money</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 83: 4 Important Video Trends Worth Watching</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Online video continues to explode on the web, and I see more of it in 2010. Here are 4 important video trends worth watching.</itunes:subtitle>
	<itunes:summary>Online video continues to explode on the web, and I see more of it in 2010. Here are 4 important video trends worth watching.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport083.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport083.mp3</guid>
	<pubDate>Thu, 10 Dec 2009 08:00:00 GMT</pubDate>
	<itunes:duration>9:42</itunes:duration>
	<itunes:keywords>Hopkinson Report, 2010 marketing trends, online video stats, online video trends, YouTube, Hulu, Daniel Roth, WIRED Magazine, video editing, interactive video</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 84: Myth or Legend? Is writing down your goals the most important thing you can do for your career?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives his unscripted opinion on goal-setting, citing 2 case studies: One is a world-famous one from Harvard, the other a detailed personal story.</itunes:subtitle>
	<itunes:summary>Jim gives his unscripted opinion on goal-setting, citing 2 case studies: One is a world-famous one from Harvard, the other a detailed personal story.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport084.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport084.mp3</guid>
	<pubDate>Wed, 16 Dec 2009 08:00:00 GMT</pubDate>
	<itunes:duration>30:13</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, 2010 marketing trends, career advice, dream job in sports, work for ESPN, goal setting, Harvard Business School Case Study, career path, internet jobs, business goals</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 85: How to write great Tweets - 10 lessons learned from the @wired Twitter account.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim took charge of Wired's massive 325,000 follower Twitter account for a week. Here's what he learned.</itunes:subtitle>
	<itunes:summary>Jim took charge of Wired's massive 325,000 follower Twitter account for a week. Here's what he learned.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport085.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport085.mp3</guid>
	<pubDate>Tue, 22 Dec 2009 08:00:00 GMT</pubDate>
	<itunes:duration>25:19</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Twitter, how to write great tweets, wired twitter account, how to use twitter, most effective tweets, most twitter clicks, twitter messages, marketing case study, wired magazine</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 86: Ramblings and Rants - 4HWW, Apple Tablet, CES, Avatar, Sexy Geeks, Pomplamoose, Surveys, and Prizes</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim rambles and rants on the latest tech and pop culture trends, from the Apple Tablet and CES to Avatar and sexy geeks.</itunes:subtitle>
	<itunes:summary>Jim rambles and rants on the latest tech and pop culture trends, from the Apple Tablet and CES to Avatar and sexy geeks.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport086.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport086.mp3</guid>
	<pubDate>Wed, 06 Jan 2010 08:00:00 GMT</pubDate>
	<itunes:duration>26:12</itunes:duration>
	<itunes:keywords>4 Hour Work Week, Apple Tablet, CES, Avatar, Fantasy Football, Sexy Geeks, Pomplamoose, Surveys, Prizes, Hopkinson Report</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 87: What's in the bag? How to pack for business travel plus Jim's 5 MVP travel picks</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim explains what's in the Marketing Guy travel arsenal, and recommends 5 travel items</itunes:subtitle>
	<itunes:summary>Jim explains what's in the Marketing Guy travel arsenal, and recommends 5 travel items</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport087.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport087.mp3</guid>
	<pubDate>Thu, 14 Jan 2010 08:00:00 GMT</pubDate>
	<itunes:duration>22:50</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, travel, what's in your bag, ebags, carry-on, how to pack, how to travel for business, best way to pack for a business trip, pack efficiently, airline travel</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 88: Sweet Suite Marketing - Hotel Triton gave me free unlimited Haagen-Dazs in my hotel room. I did NOT have a problem with this.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks about a unique marketing tactic that he came across recently, involving free Haagen-Dazs ice cream.</itunes:subtitle>
	<itunes:summary>Jim talks about a unique marketing tactic that he came across recently, involving free Haagen-Dazs ice cream.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport088.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport088.mp3</guid>
	<pubDate>Wed, 20 Jan 2010 08:00:00 GMT</pubDate>
	<itunes:duration>13:05</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Haagen-Dazs, hotel marketing, ice cream, creative marketing, unique hotels, product placement, Hotel Triton, San Francisco hotel, unlimited ice cream</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 89: The Running Man - Everything Jim knows about running (and some marketing behind it)</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks about his passion for running, some marketing behind it, and 3 How-To tips</itunes:subtitle>
	<itunes:summary>Jim talks about his passion for running, some marketing behind it, and 3 How-To tips</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport089.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport089.mp3</guid>
	<pubDate>Wed, 27 Jan 2010 08:00:00 GMT</pubDate>
	<itunes:duration>45:44</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, running, jogging, Nike Plus, Nike Dri Fit, New York City Marathon, marathon training, How to make a marathon shadowbox, How to make a smoothie, running tips</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 90: The 5 types of people who will use the Apple iPad.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Apple released it's much ballyhooed tablet on January 27, so who is going to use this thing?</itunes:subtitle>
	<itunes:summary>Apple released it's much ballyhooed tablet on January 27, so who is going to use this thing?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport090.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport090.mp3</guid>
	<pubDate>Wed, 03 Feb 2010 08:00:00 GMT</pubDate>
	<itunes:duration>15:33</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Apple tablet, Apple slate, Apple iPad, mac, eBook reader, netbooks, iPad uses, Apple iPhone, users of the Apple iPad</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 91: Missing the point - 10 Super Bowl commercials that were completely irrelevant (and 6 that weren't)</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>The best marketing is all about relevance. So how did all these spots miss the point?</itunes:subtitle>
	<itunes:summary>The best marketing is all about relevance. So how did all these spots miss the point?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport091.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport091.mp3</guid>
	<pubDate>Tue, 09 Feb 2010 08:00:00 GMT</pubDate>
	<itunes:duration>15:45</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Super Bowl Ads, SuperBowl Ads, Super Bowl Commercials, SuperBowl commercials, Super Bowl Marketing, TV commercials, marketing relevance, MyShapeUps, Google</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 92: Interview - Cheni Yerushalmi, co-founder of Sunshine Suites, a unique office space for entrepreneurs.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews an entrepreneur that provides a unique place for ambitious startups to work and grow their business.</itunes:subtitle>
	<itunes:summary>Jim interviews an entrepreneur that provides a unique place for ambitious startups to work and grow their business.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport092.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport092.mp3</guid>
	<pubDate>Wed, 17 Feb 2010 08:00:00 GMT</pubDate>
	<itunes:duration>23:39</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Cheni Yerushalmi, Gary Vaynerchuk, Sushine Suites, office space, co-working space, startup company, entrepreneur, New York city, cool cubicles</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 93: Best Earbud Headphones for the iPhone - A Marketing and Technology Test</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim searches for the best earbud headphones for the iPhone, with a marketing and SEO test built in.</itunes:subtitle>
	<itunes:summary>Jim searches for the best earbud headphones for the iPhone, with a marketing and SEO test built in.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport093.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport093.mp3</guid>
	<pubDate>Thu, 25 Feb 2010 08:00:00 GMT</pubDate>
	<itunes:duration>29:52</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, iPhone earbuds, iPhone headphones, iPhone earphones, JBuds J3M, Sennheiser MM50, V-Moda Vibe II, V-MODA Vibe Duo, Etymotic Research HF2, Klipsch Image S4i</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 94: Interview - Jennifer Sargent, CEO of Hitfix.com, an Entertainment News and Event Site.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>It's Academy Award season, so Jim talks movies and entertainment with Jennifer Sargent, CEO of Hitfix.com.</itunes:subtitle>
	<itunes:summary>It's Academy Award season, so Jim talks movies and entertainment with Jennifer Sargent, CEO of Hitfix.com.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport094.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport094.mp3</guid>
	<pubDate>Wed, 3 Mar 2010 08:00:00 GMT</pubDate>
	<itunes:duration>29:43</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Jennifer Sargent, Hitfix, Movies, Oscars, Hurt Locker, Avatar, Academy Awards, movie piracy, Jim Hopkinson</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 95: Interview Part 1 with Diana Levine, Pro Photographer - The path from magazines to freelance to celebrities</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>What's it like to be a professional photographer rubbing shoulders with celebrities like Kim Kardashian, Billy Corgan, and Ludacris? Diana Levine will tell you.</itunes:subtitle>
	<itunes:summary>What's it like to be a professional photographer rubbing shoulders with celebrities like Kim Kardashian, Billy Corgan, and Ludacris? Diana Levine will tell you.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport095.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport095.mp3</guid>
	<pubDate>Wed, 10 Mar 2010 08:00:00 GMT</pubDate>
	<itunes:duration>25:20</itunes:duration>
	<itunes:keywords>Hopkinson Report, Diana Levine, Jim Hopkinson, Photography, Celebrity Photos, Freelance Photographer, Press Photos, Podcast, Canon Camera, Digital SLR cameras</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 96: Interview Part 2 with Diana Levine, Pro Photographer - The best equipment, affect of social media on the photo industry, and pro tips for taking great pictures.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Professional photographer Diana Levine talks about the equipment she uses, the affect of social media on the photo industry, and tips and tricks for taking great photos.</itunes:subtitle>
	<itunes:summary>Professional photographer Diana Levine talks about the equipment she uses, the affect of social media on the photo industry, and tips and tricks for taking great photos.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport096.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport096.mp3</guid>
	<pubDate>Thu, 18 Mar 2010 08:00:00 GMT</pubDate>
	<itunes:duration>32:42</itunes:duration>
	<itunes:keywords>Hopkinson Report, Diana Levine, Jim Hopkinson, Photography, Best way to take photos, Freelance Photographer, Press Photos, Podcast, Canon Camera, Digital SLR cameras</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 97: SXSW Recap, Ramblings, and Rants - Innovation, Iteration, Inebriation and Geolocation</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Hold on to your hats. Jim gives a recap of SXSW, told in ranting recap style.</itunes:subtitle>
	<itunes:summary>Hold on to your hats. Jim gives a recap of SXSW, told in ranting recap style.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport097.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport097.mp3</guid>
	<pubDate>Wed, 24 Mar 2010 08:00:00 GMT</pubDate>
	<itunes:duration>35:51</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, twitter, foursquare, SXSW, South by Southwest Conference, entrepreneurs, iterative developments, startups, Gary Vaynerchuk, Clay Shirky</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 98: Interview - Brendan McManus of Wildfire, a platform for building interactive promotions</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Facebook is the dominant player, engaging with customers is key, Brendan McManus shows us how brands can connect with fans.</itunes:subtitle>
	<itunes:summary>Facebook is the dominant player, engaging with customers is key, Brendan McManus shows us how brands can connect with fans.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport098.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport098.mp3</guid>
	<pubDate>Tue, 30 Mar 2010 08:00:00 GMT</pubDate>
	<itunes:duration>21:22</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Wildfire, Facebook, SXSW, Brendan McManus, Facebook fan page, custom sweepstakes, online contests, brand engagement, Axe body spray</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 99: Interview - Chris McCaan of Startup Digest and Sarah Prevette from Sprouter talk Startups, Dubai, and French Toast Marketing</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Recorded live at SXSW, Jim talks to two entrepreneurs about the challenges facing startups, and how to overcome them.</itunes:subtitle>
	<itunes:summary>Recorded live at SXSW, Jim talks to two entrepreneurs about the challenges facing startups, and how to overcome them.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport099.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport099.mp3</guid>
	<pubDate>Wed, 7 Apr 2010 08:00:00 GMT</pubDate>
	<itunes:duration>20:57</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Sarah Prevette, Sprouter, Chris McCann, Startup Digest, Dubai, French Toast, entrepreneurs, funding, startups, starting  a business</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 100: 10 Lessons Learned From 100 Podcast Episodes</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim looks back at 100 podcast episodes, discussing lessons learned, shoutouts, and party tricks.</itunes:subtitle>
	<itunes:summary>Jim looks back at 100 podcast episodes, discussing lessons learned, shoutouts, and party tricks.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport100.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport100.mp3</guid>
	<pubDate>Wed, 14 Apr 2010 08:00:00 GMT</pubDate>
	<itunes:duration>33:09</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, 100 episodes, podcast case studies, party tricks, social media evolution, trickle up, ublanket, roomorama, marketing studies, jim hopkinson, roger smith hotel</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 101: Interview - Ethan Bloch of Flowtown.com</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Recorded live at SXSW, Jim talks to Ethan Bloch of Flowtown.com, a service that turns email addresses into social profiles.</itunes:subtitle>
	<itunes:summary>Recorded live at SXSW, Jim talks to Ethan Bloch of Flowtown.com, a service that turns email addresses into social profiles.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport101.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport101.mp3</guid>
	<pubDate>Tue, 20 Apr 2010 08:00:00 GMT</pubDate>
	<itunes:duration>21:13</itunes:duration>
	<itunes:keywords>Hopkinson Report Podcast, Jim Hopkinson, Ethan Bloch, Flowtown, Social Media marketing, entrepreneurs, startups, email marketing, facebook, twitter</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 102: Generation Wired - How to understand, communicate. and work with Gen Y</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Baby boomer? Generation X? Millennial? Jim's guest Brandon Werner tells you how the heck we should all talk to each other. Everyone gets a trophy!</itunes:subtitle>
	<itunes:summary>Baby boomer? Generation X? Millennial? Jim's guest Brandon Werner tells you how the heck we should all talk to each other. Everyone gets a trophy!</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport102.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport102.mp3</guid>
	<pubDate>Wed, 28 Apr 2010 08:00:00 GMT</pubDate>
	<itunes:duration>51:12</itunes:duration>
	<itunes:keywords>Hopkinson Report, Generation X, Generation Y, Baby Boomers, Millenials, Echo Boom, communication skills, podcast, Facebook</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 103: Interview - Matthew Inman of TheOatmeal.com</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Matthew Inman, author of the popular web comic The Oatmeal to find out how he went from social media favorite to a book deal.</itunes:subtitle>
	<itunes:summary>Jim interviews Matthew Inman, author of the popular web comic The Oatmeal to find out how he went from social media favorite to a book deal.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport103.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport103.mp3</guid>
	<pubDate>Wed, 05 May 2010 08:00:00 GMT</pubDate>
	<itunes:duration>14:18</itunes:duration>
	<itunes:keywords>Hopkinson Report, Matthew Inman, The Oatmeal, Web comics, reddit.com, digg.com, book deal, viral marketing, search engine optimization</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 104: Interview - Suite Arrival, a new business that lets you be discreet, get a treat to eat, and keep your travel plans neat.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews entrepreneurs Michael Lewis and Tim Kress-Spatz of Suite Arrival, a service that helps travelers get their favorite personal items to their destination more easily.</itunes:subtitle>
	<itunes:summary>Jim interviews entrepreneurs Michael Lewis and Tim Kress-Spatz of Suite Arrival, a service that helps travelers get their favorite personal items to their destination more easily.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport104.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport104.mp3</guid>
	<pubDate>Wed, 12 May 2010 08:00:00 GMT</pubDate>
	<itunes:duration>18:43</itunes:duration>
	<itunes:keywords>Hopkinson report, Suite Arrival, Michael Lewis, Tim Kress-Spatz, Suite Arrival, TSA hassles, airport travel, toiletries, hotel services, personal items restrictions</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 105: The Fall of Facebook? 7 reasons why the mighty giant might fail.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>With privacy concerns escalating and new players entering the space, Jim wonders if it's the beginning of the end for Facebook.</itunes:subtitle>
	<itunes:summary>With privacy concerns escalating and new players entering the space, Jim wonders if it's the beginning of the end for Facebook.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport105.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport105.mp3</guid>
	<pubDate>Wed, 19 May 2010 08:00:00 GMT</pubDate>
	<itunes:duration>14:13</itunes:duration>
	<itunes:keywords>Hopkinson report, Facebook, online privacy, Mark Zuckerberg, Facebook revenue, end of facebook, Jim Hopkinson, tech trends, social media</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 106: How to find your social media voice (as told through lyrics from The Police)</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks about what Sting can teach us about finding your voice when blogging or podcasting.</itunes:subtitle>
	<itunes:summary>Jim talks about what Sting can teach us about finding your voice when blogging or podcasting.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport106.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport106.mp3</guid>
	<pubDate>Wed, 26 May 2010 08:00:00 GMT</pubDate>
	<itunes:duration>10:25</itunes:duration>
	<itunes:keywords>Hopkinson report, blogging, podcast, Sting, The Police, finding your voice, what to blog about, podcast, what to say on a podcast</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 107: Can the iPad be beat?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives his real-world results after 30 days with it, reviews the Wired Magazine app, analyzes market share trends and asks, can it be beat?</itunes:subtitle>
	<itunes:summary>Jim gives his real-world results after 30 days with it, reviews the Wired Magazine app, analyzes market share trends and asks, can it be beat?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport107.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport107.mp3</guid>
	<pubDate>Tue, 1 Jun 2010 08:00:00 GMT</pubDate>
	<itunes:duration>31:02</itunes:duration>
	<itunes:keywords>Hopkinson report, apple, iPad, iPod, tablet, Wired Magazine iPad app, Microsoft Windows, Steve Jobs, Apple iPad</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 108: Is your business doing the 1 thing it needs to do to succeed?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>If your product or service isn't doing the one thing it needs to, it's time to get off the bus.</itunes:subtitle>
	<itunes:summary>If your product or service isn't doing the one thing it needs to, it's time to get off the bus.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport108.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport108.mp3</guid>
	<pubDate>Thu, 10 Jun 2010 08:00:00 GMT</pubDate>
	<itunes:duration>12:33</itunes:duration>
	<itunes:keywords>Hopkinson report, megabus, small business, business strategy, customer service, customer complaints, entrepreneurs, podcast, company fail</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 109: Can you market a physical product like an online product? Interview with Sherwin Kim and Jason Wilk of Whiteyboard.com.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Ever wonder if you can take a physical product created overseas and market it like an internet product?</itunes:subtitle>
	<itunes:summary>Ever wonder if you can take a physical product created overseas and market it like an internet product?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport109.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport109.mp3</guid>
	<pubDate>Wed, 16 Jun 2010 08:00:00 GMT</pubDate>
	<itunes:duration>14:10</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, whiteyboard, whitey board, white board, temporary white board, Sherwin Kim, Jason Wilk, case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 110: Interview - Can Adam Carolla time-shift podcasts back to realtime?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews top podcaster Adam Carolla, talking about his new format, podcast revenue models, and portable dishwashers.</itunes:subtitle>
	<itunes:summary>Jim interviews top podcaster Adam Carolla, talking about his new format, podcast revenue models, and portable dishwashers.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport110.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport110.mp3</guid>
	<pubDate>Wed, 23 Jun 2010 08:00:00 GMT</pubDate>
	<itunes:duration>14:03</itunes:duration>
	<itunes:keywords>Jim Hopkinson, Hopkinson Report Podcast, Adam Carolla podcast, Adam Carolla show, Adam carrola, time-shift media, klondike challenge, podcast revenue model, iTunes, Loveline</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 111: Interview with author Deanna Zandt - using social media to get a book deal, funding, and free pizza.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Deanna Zandt, author of Share This! How You Will Change the World with Social Networking.</itunes:subtitle>
	<itunes:summary>Jim interviews Deanna Zandt, author of Share This! How You Will Change the World with Social Networking.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport111.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport111.mp3</guid>
	<pubDate>Wed, 30 Jun 2010 08:00:00 GMT</pubDate>
	<itunes:duration>29:48</itunes:duration>
	<itunes:keywords>Hopkinson report, Deanna Zandt, author, social media, share this book, kickstarter, angel investing, self-publish, free pizza</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 112: What we can learn from LeBron James' first day on Twitter.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>NBA Free Agent Superstar LeBron James joined Twitter. Jim looks at the lessons learned.</itunes:subtitle>
	<itunes:summary>NBA Free Agent Superstar LeBron James joined Twitter. Jim looks at the lessons learned.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport112.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport112.mp3</guid>
	<pubDate>Wed, 7 Jul 2010 08:00:00 GMT</pubDate>
	<itunes:duration>8:17</itunes:duration>
	<itunes:keywords>Hopkinson report, Twitter, Tweet, LeBron James, King James, Chris Paul, social media, Cleveland Cavaliers, NBA free agent, @kingjames</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 113: Achieving a state of "flow" in life and business.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks about getting in the zone in your personal life and in business.</itunes:subtitle>
	<itunes:summary>Jim talks about getting in the zone in your personal life and in business.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport113.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport113.mp3</guid>
	<pubDate>Wed, 14 Jul 2010 08:00:00 GMT</pubDate>
	<itunes:duration>12:12</itunes:duration>
	<itunes:keywords>Hopkinson report, flow, in the zone, running, mountain biking, sports psychology, social media, marketing plan, career path, Csikszentmihalyi</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 114: 7 reasons why "The Social Network" Facebook movie will be a huge success.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives his reasons why people will "Like" the Facebook movie.</itunes:subtitle>
	<itunes:summary>Jim gives his reasons why people will "Like" the Facebook movie.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport114.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport114.mp3</guid>
	<pubDate>Wed, 21 Jul 2010 08:00:00 GMT</pubDate>
	<itunes:duration>12:18</itunes:duration>
	<itunes:keywords>Hopkinson report, The Social Network, Facebook Movie, Mark Zukerberg, Justin Timberlake, Aaron Sorkin, social media, David Fincher, Ben Mezrich, Facebook</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 115: Interview - Tips and tricks from professional voiceover actor Matt Walters</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews voiceover pro Matt Walters about breaking into the business and improving your voice.</itunes:subtitle>
	<itunes:summary>Jim interviews voiceover pro Matt Walters about breaking into the business and improving your voice.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport115.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport115.mp3</guid>
	<pubDate>Wed, 28 Jul 2010 08:00:00 GMT</pubDate>
	<itunes:duration>16:51</itunes:duration>
	<itunes:keywords>Hopkinson report, Matt Walters, voice over, voiceover, actor, audio production, media training, Marley and Me, Don LaFontaine, Movie Trailers</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 116: Building the social media resume - "Computer skills" are obsolete and the 7 things that can replace it.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Do you have computer skills listed on your resume? Jim explains why they're obsolete.</itunes:subtitle>
	<itunes:summary>Do you have computer skills listed on your resume? Jim explains why they're obsolete.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport116.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport116.mp3</guid>
	<pubDate>Wed, 4 Aug 2010 08:00:00 GMT</pubDate>
	<itunes:duration>13:48</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, job search, computer skills, updated resume, social media resume, networking, interview skills, hiring tips, resume tips</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 117: Four steps to riding a viral video wave - Recognize, Hypothesize, Capitalize, Monetize</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Stop trying to make the perfect viral video, just jump on someone else's bandwagon.</itunes:subtitle>
	<itunes:summary>Stop trying to make the perfect viral video, just jump on someone else's bandwagon.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport117.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport117.mp3</guid>
	<pubDate>Wed, 11 Aug 2010 08:00:00 GMT</pubDate>
	<itunes:duration>17:55</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, viral video, YouTube, reddit, internet meme, Old Spice, Epic Beard Man, AutoTune, parody videos</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 118: Social Media is the New Rock and Roll</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Special Guest Host Brandon Werner explains why Social Media is the new dividing factor between Generation Y and their Baby Boomer parents.</itunes:subtitle>
	<itunes:summary>Special Guest Host Brandon Werner explains why Social Media is the new dividing factor between Generation Y and their Baby Boomer parents.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport118.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport118.mp3</guid>
	<pubDate>Wed, 18 Aug 2010 08:00:00 GMT</pubDate>
	<itunes:duration>12:26</itunes:duration>
	<itunes:keywords>Generation X, Generation Y, Millenials, rock and roll, social media, podcast, social media marketing, Hopkinson Report Podcast, Facebook, Twitter</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 119: Why a distal humerus fracture has NOTHING to do with social media.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Will a broken arm end Jim's love for social media?</itunes:subtitle>
	<itunes:summary>Will a broken arm end Jim's love for social media?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport119.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport119.mp3</guid>
	<pubDate>Wed, 1 Sep 2010 08:00:00 GMT</pubDate>
	<itunes:duration>9:54</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, broken arm, fracture, hospital, network, Facebook, Twitter, mountain biking, new media</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 120: The difference - Good customer service vs. bad customer service</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim reveals the 1 thing that really makes a difference in customer service.</itunes:subtitle>
	<itunes:summary>Jim reveals the 1 thing that really makes a difference in customer service.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport120.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport120.mp3</guid>
	<pubDate>Wed, 8 Sep 2010 08:00:00 GMT</pubDate>
	<itunes:duration>14:11</itunes:duration>
	<itunes:keywords>Hopkinson report, customer service, customer relationships, airline customer service, retail help, Banana Republic, business tips, podcast, customer service tips, employee questions</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 121: eBooks, Apps and iPads - This time, an opportunity I wont miss</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim can see the next big trend, and he's not going to let it go by.</itunes:subtitle>
	<itunes:summary>Jim can see the next big trend, and he's not going to let it go by.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport121.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport121.mp3</guid>
	<pubDate>Mon, 13 Sep 2010 08:00:00 GMT</pubDate>
	<itunes:duration>18:50</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, Apple, iPad, Dell, eBooks, publishing, magazines, ereader, apps</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 122: "I've got your back" - 5 cases where bosses have said it and meant it</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim's had a few good bosses in his life. He takes a look back at what it means to have your back.</itunes:subtitle>
	<itunes:summary>Jim's had a few good bosses in his life. He takes a look back at what it means to have your back.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport122.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport122.mp3</guid>
	<pubDate>Wed, 22 Sep 2010 08:00:00 GMT</pubDate>
	<itunes:duration>14:26</itunes:duration>
	<itunes:keywords>Hopkinson report, management, good manager boss, bad manager boss, good supervisor, work politics, management style, employee issues, podcast, social media</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 123: Interview - Creating great web video content with Grace n Michelle</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Special Guest Host Brandon Werner interviews Grace n Michelle about creating great web video content.</itunes:subtitle>
	<itunes:summary>Special Guest Host Brandon Werner interviews Grace n Michelle about creating great web video content.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport123.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport123.mp3</guid>
	<pubDate>Wed, 29 Sep 2010 08:00:00 GMT</pubDate>
	<itunes:duration>47:30</itunes:duration>
	<itunes:keywords>Brandon Werner, web video, Grace Helbig, Michelle Vargas, Grace n Michelle, Daily Grace, creating web videos, youtube videos, video editing, producing web content</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 124: Social Network Movie Review - What's more important, product or money?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>The Facebook Movie highlights a struggle of internet startups, where money and product meet.</itunes:subtitle>
	<itunes:summary>The Facebook Movie highlights a struggle of internet startups, where money and product meet.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport124.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport124.mp3</guid>
	<pubDate>Wed, 06 Oct 2010 08:00:00 GMT</pubDate>
	<itunes:duration>18:14</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, The Social Network, Facebook Movie, Mark Zuckerberg, The Facebook, VC Funding, Internet Startups, Justin Timberlake, Facebook movie review</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 125: Open letter to Verizon - Here's what you must do to get my iPhone business.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>It appears the iPhone will move to Verizon in 2011. Will they drop the ball or get Jim's business?</itunes:subtitle>
	<itunes:summary>It appears the iPhone will move to Verizon in 2011. Will they drop the ball or get Jim's business?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport125.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport125.mp3</guid>
	<pubDate>Wed, 13 Oct 2010 08:00:00 GMT</pubDate>
	<itunes:duration>11:54</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, Verizon, ATT, customer service, dropped calls, Apple, iPhone, Steve Jobs, CDMA</itunes:keywords>
	<itunes:explicit>no</itunes:explicit></item>
<item>
	<title>The Hopkinson Report Episode 126: 8 crucial iPad headlines, and what they mean to you (and the future of publishing)</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>eReaders are all the rage. Jim runs down the latest news.</itunes:subtitle>
	<itunes:summary>eReaders are all the rage. Jim runs down the latest news.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport126.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport126.mp3</guid>
	<pubDate>Wed, 20 Oct 2010 08:00:00 GMT</pubDate>
	<itunes:duration>17:40</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, Apple, iPad, eReader, amazon kindle, digital publishing, Tim Ferriss, Conde Nast, digital books</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 127: From Snooki to Sexy Nurse - What your Halloween costume says about your marketing plan</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>For many people, Halloween is the best holiday of the year. Here is what marketers can learn from it.</itunes:subtitle>
	<itunes:summary>For many people, Halloween is the best holiday of the year. Here is what marketers can learn from it.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport127.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport127.mp3</guid>
	<pubDate>Wed, 27 Oct 2010 08:00:00 GMT</pubDate>
	<itunes:duration>9:50</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, Halloween, costume, branding, case study, pumpkin, authenticity, funny</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 128: Money Train - How an iPhone game developer built a killer app in his spare time, beat Angry Birds, and landed his dream job.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Matt Rix, a developer that built an iPhone game in his spare time, made it into the Top 10 in the App Store, and will be able to quit his day job.</itunes:subtitle>
	<itunes:summary>Jim interviews Matt Rix, a developer that built an iPhone game in his spare time, made it into the Top 10 in the App Store, and will be able to quit his day job.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport128.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport128.mp3</guid>
	<pubDate>Thu, 04 Nov 2010 08:00:00 GMT</pubDate>
	<itunes:duration>26:27</itunes:duration>
	<itunes:keywords>Matt Rix, iTunes, iPhone, iPhone games, iPhone apps, Canada, reddit, Trainyard, Angry Birds, iTunes store</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 129: Forget about the Early Adopter, are you paying attention to the First Dropper?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>It's easy to jump on the latest trends, but do you know when to exit the old ones?</itunes:subtitle>
	<itunes:summary>It's easy to jump on the latest trends, but do you know when to exit the old ones?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport129.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport129.mp3</guid>
	<pubDate>Wed, 10 Nov 2010 08:00:00 GMT</pubDate>
	<itunes:duration>11:23</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, early adopter, marketing trends, branding, twitter, facebook, new technology, new media</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 130: Interview - Dan Ciporin of Canaan Partners and former CEO of Shopping.com talks 2010 holiday shopping trends.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Who better than the former CEO of Shopping.com to talk about holiday shopping trends, group buying, and how e-commerce companies can leverage social media.</itunes:subtitle>
	<itunes:summary>Who better than the former CEO of Shopping.com to talk about holiday shopping trends, group buying, and how e-commerce companies can leverage social media.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport130.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport130.mp3</guid>
	<pubDate>Wed, 17 Nov 2010 08:00:00 GMT</pubDate>
	<itunes:duration>30:51</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, Dan Ciporin, marketing trends, Canaan Partners, twitter, facebook, Shopping.com, group buying</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 131: Dear Facebook, removing inappropriate photos does not have to be a witch hunt.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Did the November cover of WIRED Magazine get removed by Facebook due to inappropriate content? We still don't know for sure.</itunes:subtitle>
	<itunes:summary>Did the November cover of WIRED Magazine get removed by Facebook due to inappropriate content? We still don't know for sure.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport131.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport131.mp3</guid>
	<pubDate>Tue, 23 Nov 2010 08:00:00 GMT</pubDate>
	<itunes:duration>8:24</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, Photos, marketing trends, women in tech, twitter, facebook, inappropriate photos, facebook privacy</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 132: How a Be All, End All spreadsheet can help your business and your career.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Tired of tracking too much data from multiple sources? Create a Be All, End All spreadsheet - it could help your career.</itunes:subtitle>
	<itunes:summary>Tired of tracking too much data from multiple sources? Create a Be All, End All spreadsheet - it could help your career.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport132.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport132.mp3</guid>
	<pubDate>Thu, 2 Dec 2010 08:00:00 GMT</pubDate>
	<itunes:duration>18:22</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, analytics, marketing trends, data collection, career advancement, Microsoft Excel, Conde Nast Wired, statistics tracking</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 133: Is the Apple product upsell path the best in history?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>The ideal customer is not only one that keeps coming back, but that buys more expensive items over time. Is Apple the best in history?</itunes:subtitle>
	<itunes:summary>The ideal customer is not only one that keeps coming back, but that buys more expensive items over time. Is Apple the best in history?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport133.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport133.mp3</guid>
	<pubDate>Thu, 9 Dec 2010 08:00:00 GMT</pubDate>
	<itunes:duration>9:56</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, Apple, marketing trends, iPad, iPod, Macbook, Apple Store, upgrade path</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 134: 2010 trend report and reader survey</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim asks you to answer 10 quick questions in his year-end reader survey, covering the top trends of 2010 as he goes.</itunes:subtitle>
	<itunes:summary>Jim asks you to answer 10 quick questions in his year-end reader survey, covering the top trends of 2010 as he goes.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport134.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport134.mp3</guid>
	<pubDate>Wed, 15 Dec 2010 08:00:00 GMT</pubDate>
	<itunes:duration>15:10</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, Apple, marketing trends, iPad, trend report, digital publishig, marketing trends, podcast</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 135: Six things you can do for a better 2011</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Kick off the new year with the right attitude, here are 6 things you can do for a better 2011.</itunes:subtitle>
	<itunes:summary>Kick off the new year with the right attitude, here are 6 things you can do for a better 2011.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport135.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport135.mp3</guid>
	<pubDate>Wed, 5 Jan 2011 08:00:00 GMT</pubDate>
	<itunes:duration>14:09</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, New Years, marketing trends, 2011 goals, email overload, health goals, resolutions, revenue</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 136: The 7 most valuable new media skills you can learn</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>You've got to adapt in a rapidly changing world to keep up. Here are the 7 most valuable skills you can have.</itunes:subtitle>
	<itunes:summary>You've got to adapt in a rapidly changing world to keep up. Here are the 7 most valuable skills you can have</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport136.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport136.mp3</guid>
	<pubDate>Thu, 13 Jan 2011 08:00:00 GMT</pubDate>
	<itunes:duration>13:13</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, blogging, marketing analytics, public speaking, ipad app, iphone app, photoshop, wordpress, video editing</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 137: Interview - Faisal Qureshi of Offermatic</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Learn about a new online coupon service that's been described as Mint meets Groupon.</itunes:subtitle>
	<itunes:summary>Learn about a new online coupon service that's been described as Mint meets Groupon.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport137.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport137.mp3</guid>
	<pubDate>Wed, 19 Jan 2011 08:00:00 GMT</pubDate>
	<itunes:duration>23:21</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, Offermatic, Faisal Qureshi, daily deal, Groupon, Living Social, mint, entrepreneur, coupons</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 138: Interview - Rana Sobhany of Mobilize - How to market your iPhone or iPad app</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Rana Sobhany, entrepreneur, iPad DJ, and author of Mobilize about marketing apps.</itunes:subtitle>
	<itunes:summary>Jim interviews Rana Sobhany, entrepreneur, iPad DJ, and author of Mobilize about marketing apps.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport138.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport138.mp3</guid>
	<pubDate>Thu, 27 Jan 2011 08:00:00 GMT</pubDate>
	<itunes:duration>32:39</itunes:duration>
	<itunes:keywords>Hopkinson Report, social media, Mobilize, Rana Sobhany, iPad DJ, iPhone app, iPad app, Apple iTunes app store, entrepreneur, app marketing</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 139: Dear Levi's, I'm back -- How an iconic brand lost its way, then won back a customer 10 years later</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim covers his rekindled love affair with Levi's, examining their marketing along the way.</itunes:subtitle>
	<itunes:summary>Jim covers his rekindled love affair with Levi's, examining their marketing along the way.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport139.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport139.mp3</guid>
	<pubDate>Wed, 2 Feb 2011 08:00:00 GMT</pubDate>
	<itunes:duration>14:54</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, Levis, Levi Strauss, jeans, stonewash jeans, marketing case study, iconic brand, customer trends</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 140: Getting Facebook status updates in your car is a ridiculous idea. Or is it?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim questions the spread of social media to every last place on earth.</itunes:subtitle>
	<itunes:summary>Jim questions the spread of social media to every last place on earth.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport140.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport140.mp3</guid>
	<pubDate>Wed, 9 Feb 2011 08:00:00 GMT</pubDate>
	<itunes:duration>7:31</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, Facebook, marketing trends, Mark Zuckerberg, Super Bowl, Chevy, status updates, commercials</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 141: How this podcast landed me a book deal.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim makes a big announcement and thanks his fans.</itunes:subtitle>
	<itunes:summary>Jim makes a big announcement and thanks his fans.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport141.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport141.mp3</guid>
	<pubDate>Thu, 17 Feb 2011 08:00:00 GMT</pubDate>
	<itunes:duration>20:13</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, book deal, blog, publishing, self-publishing, podcast, how to get a book deal, Amazon</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 142: Bully or Branding? Apple flexes its muscles with new in-app subscription rules.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Apple changes their in-app subscription terms - does that make them a bully, or just leveraging their brand?</itunes:subtitle>
	<itunes:summary>Apple changes their in-app subscription terms - does that make them a bully, or just leveraging their brand?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport142.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport142.mp3</guid>
	<pubDate>Wed, 23 Feb 2011 08:00:00 GMT</pubDate>
	<itunes:duration>17:22</itunes:duration>
	<itunes:keywords>Hopkinson report, social media, marketing, Apple, iPad, publishing, subscription, branding, Android, Tablet</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 143: Why metrics matter.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks Oscars, t-shirts, and four rules for knowing when to measure metrics.</itunes:subtitle>
	<itunes:summary>Jim talks Oscars, t-shirts, and four rules for knowing when to measure metrics</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport143.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport143.mp3</guid>
	<pubDate>Wed, 2 Mar 2011 08:00:00 GMT</pubDate>
	<itunes:duration>12:01</itunes:duration>
	<itunes:keywords>Hopkinson report, analytics, marketing, metrics, retail customer service, Oscars, branding, podcast, H and M clothing, revenue</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 144: Interview - How Designer Erin Fitzsimmons Helped Me Go From PDF to Published</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Today's guest is Erin Fitzsimmons, a graphic designer whose amazing work directly led to a book deal.</itunes:subtitle>
	<itunes:summary>Today's guest is Erin Fitzsimmons, a graphic designer whose amazing work directly led to a book deal.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport144.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport144.mp3</guid>
	<pubDate>Wed, 9 Mar 2011 08:00:00 GMT</pubDate>
	<itunes:duration>21:56</itunes:duration>
	<itunes:keywords>Hopkinson report, Salary Tutor, design, typography, book design, Brooklyn, branding, graphic design, Harper Collins, Erin Fitzsimmons</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 145: How to host a successful sponsored event</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives a short SXSW recap and tells you how to throw a killer sponsored event.</itunes:subtitle>
	<itunes:summary>Jim gives a short SXSW recap and tells you how to throw a killer sponsored event.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport145.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport145.mp3</guid>
	<pubDate>Wed, 23 Mar 2011 08:00:00 GMT</pubDate>
	<itunes:duration>19:37</itunes:duration>
	<itunes:keywords>Hopkinson report, sxsw, marketing, party, sponsor, starbucks, how to throw a party, Tim Ferriss, happy hour, entrepreneur</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 146: Interview - Entrepreneur John Murch of uBlanket.com says JFDI</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interview John Murch of uBlanket to get some entrepreneurial advice.</itunes:subtitle>
	<itunes:summary>Jim interview John Murch of uBlanket to get some entrepreneurial advice.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport146.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport146.mp3</guid>
	<pubDate>Wed, 30 Mar 2011 08:00:00 GMT</pubDate>
	<itunes:duration>18:59</itunes:duration>
	<itunes:keywords>Hopkinson report, John Murch, johmurch.com, ublanket, meetup.com, entrepreneur, branding, side business, passive income, Tim Ferriss</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 147: The 10 people you need to successfully publish (or self publish) a book</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>To successfully publish (or self publish) a book, you need the right team behind you. Here are the 10 people you need to know.</itunes:subtitle>
	<itunes:summary>To successfully publish (or self publish) a book, you need the right team behind you. Here are the 10 people you need to know.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport147.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport147.mp3</guid>
	<pubDate>Thu, 7 Apr 2011 08:00:00 GMT</pubDate>
	<itunes:duration>15:01</itunes:duration>
	<itunes:keywords>Hopkinson report, book, business, accountant, mentor, entrepreneur, designer, side business, passive income, publisher</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 148: Interview - Ross Mclean of Ad Agency DraftFCB</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Ross Mclean, Executive VP, Group Planning Director at Ad Agency DraftFCB.</itunes:subtitle>
	<itunes:summary>Jim interviews Ross Mclean, Executive VP, Group Planning Director at Ad Agency DraftFCB.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport148.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport148.mp3</guid>
	<pubDate>Wed, 13 Apr 2011 08:00:00 GMT</pubDate>
	<itunes:duration>20:46</itunes:duration>
	<itunes:keywords>Hopkinson report, Ross McLean, DraftFCB, Ad Agency, advertising, Coors Lite, branding, iPhone app, marketing, Facebook</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 149: Interview - Alexis Ohanian talks Reddit, Kiva, Breadpig, and new travel site Hipmunk</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews uber entrepreneur Alexis Ohanian about past and present projects.</itunes:subtitle>
	<itunes:summary>Jim interviews uber entrepreneur Alexis Ohanian about past and present projects.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport149.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport149.mp3</guid>
	<pubDate>Wed, 20 Apr 2011 08:00:00 GMT</pubDate>
	<itunes:duration>28:01</itunes:duration>
	<itunes:keywords>Hopkinson report, Alexis Ohanian, reddit, Kiva, Breadpig, Hipmunk, airline, entrepreneur, Conde Nast, Orbitz</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 150: High tech and new media in the auto industry - real advancement or just lots of bling?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives his observations from the NY Auto Show. Is the industry advancing, or is it all just marketing bling?</itunes:subtitle>
	<itunes:summary>Jim gives his observations from the NY Auto Show. Is the industry advancing, or is it all just marketing bling?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport150.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport150.mp3</guid>
	<pubDate>Wed, 27 Apr 2011 08:00:00 GMT</pubDate>
	<itunes:duration>15:15</itunes:duration>
	<itunes:keywords>Hopkinson report, cars, autos, NY Auto Show, Hyundai Sonata, podcast, Detroit, Porsche, Facebook, Foursquare</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 151: Wired Business Conference 2011 - 6 lessons from the world's best leaders</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives his take from the 2011 Wired Business Conference</itunes:subtitle>
	<itunes:summary>Jim gives his take from the 201  Wired Business Conference</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport151.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport151.mp3</guid>
	<pubDate>Wed, 4 May 2011 08:00:00 GMT</pubDate>
	<itunes:duration>21:10</itunes:duration>
	<itunes:keywords>Hopkinson Report, Wired Business Conference, Disruptive Business, Wired Magazine, Chris Anderson, Bill Gates, Martha Stewart, Reed Hastings, Y Combinator, Khan Academy</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 152: Finding your Superhero origins - Michael Margolis explains how to craft a better "About Me" page</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Michael Margolis, and learns how to tap into superhero origins to create the most important page on your website, your About Me page.</itunes:subtitle>
	<itunes:summary>Jim interviews Michael Margolis, and learns how to tap into superhero origins to create the most important page on your website, your About Me page.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport152.mp3</guid>
	<pubDate>Wed, 11 May 2011 08:00:00 GMT</pubDate>
	<itunes:duration>33:10</itunes:duration>
	<itunes:keywords>Hopkinson report, Michael  Margolis, personal branding, About Me, Blog, entrepreneur, Superhero, side business, Get Storied, career reinvention</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 153: Pentecost - How to write, self-publish, and market a religious thriller that kills on Amazon (even if you work in IT).</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Joanna Penn of The Creative Penn and self-published author of the religious thriller, Pentecost.</itunes:subtitle>
	<itunes:summary>Jim interviews Joanna Penn of The Creative Penn and self-published author of the religious thriller, Pentecost.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport153.mp3</guid>
	<pubDate>Wed, 18 May 2011 08:00:00 GMT</pubDate>
	<itunes:duration>34:15</itunes:duration>
	<itunes:keywords>Hopkinson report, book, religious thriller, Joanna Penn, Creative Penn, Pentecost, self-publish, side business, passive income, Amazon.com</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 154: Put your wallet away. Digital payments are coming.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim covers one of the latest technology trends, the Square reader and digital payments.</itunes:subtitle>
	<itunes:summary>Jim covers one of the latest technology trends, the Square reader and digital payments.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport154.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport154.mp3</guid>
	<pubDate>Thu, 26 May 2011 08:00:00 GMT</pubDate>
	<itunes:duration>12:29</itunes:duration>
	<itunes:keywords>Hopkinson report, square, jack dorsey, iPad, iPhone, entrepreneur, visa, side business, digital payments, near field communications</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 155: Creative career crisis?  Michelle Ward tells you what you should be when you grow up.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Michelle Ward, aka The When I Grow Up Coach, who explains exactly what a life coach is, and how she helps creatives going through career transitions.</itunes:subtitle>
	<itunes:summary>Jim interviews Michelle Ward, aka The When I Grow Up Coach, who explains exactly what a life coach is, and how she helps creatives going through career transitions.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport155.mp3</guid>
	<pubDate>Thu, 9 Jun 2011 08:00:00 GMT</pubDate>
	<itunes:duration>33:07</itunes:duration>
	<itunes:keywords>Hopkinson report, Michelle Ward, Life Coach, entrepreneur, When I Grow Up Coach, career coach, creative jobs, side business, life coaching, group coaching program</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 156: Interview - How a local chocolate shop uses Facebook, Twitter, QR codes, and Groupon to drive business.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Byron Bennett, owner of a NYC chocolate shop about how a small business uses Facebook, Twitter, QR codes, Websites, and his experience with Groupon.</itunes:subtitle>
	<itunes:summary>Jim interviews Byron Bennett, owner of a NYC chocolate shop about how a small business uses Facebook, Twitter, QR codes, Websites, and his experience with Groupon.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport156.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport156.mp3</guid>
	<pubDate>Thu, 16 Jun 2011 08:00:00 GMT</pubDate>
	<itunes:duration>23:04</itunes:duration>
	<itunes:keywords>Hopkinson report, Byron Bennett, Chocolate Library, entrepreneur, chocolatier, local business, Groupon, QR codes, Twitter, Facebook</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 157: 12 Questions to ask before you buy your next computer.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim walks you through his latest computer purchase, and tells you everything you need to know before buying your next computer.</itunes:subtitle>
	<itunes:summary>Jim walks you through his latest computer purchase, and tells you everything you need to know before buying your next computer.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport157.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport157.mp3</guid>
	<pubDate>Thu, 23 Jun 2011 08:00:00 GMT</pubDate>
	<itunes:duration>37:45</itunes:duration>
	<itunes:keywords>Computer review, Apple, mac, iMac, macbook pro, windows, ipad, computer advice, laptop computer, desktop computer</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 158: Startup Spotlight - Using GrubWithUs for social meals, group dining, and meeting new people.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks about his experience using Grubwithus.com, a new startup fostering social meals, group dining, and meeting new people.</itunes:subtitle>
	<itunes:summary>Jim talks about his experience using Grubwithus.com, a new startup fostering social meals, group dining, and meeting new people.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport158.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport158.mp3</guid>
	<pubDate>Wed, 29 Jun 2011 08:00:00 GMT</pubDate>
	<itunes:duration>10:54</itunes:duration>
	<itunes:keywords>Hopkinson report, Grub With Us, social meals, entrepreneur, group dining, networking, meeting new people, Y Combinator, new business, case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 159: 14 words to live by</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim takes a break from marketing and social media to give 14 simple words of advice.</itunes:subtitle>
	<itunes:summary>Jim takes a break from marketing and social media to give 14 simple words of advice.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport159.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport159.mp3</guid>
	<pubDate>Thu, 7 Jul 2011 08:00:00 GMT</pubDate>
	<itunes:duration>11:37</itunes:duration>
	<itunes:keywords>Hopkinson report, advice, resolutions, eat well, work hard, play hard, life lessons, work out, family, friends</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 160: Interview - Soraya Darabi, former Manager of Social Media Marketing at The New York Times and current CMO at Foodspotting.com</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Soraya Darabi, co-founder and CMO of Foodspotting.com.</itunes:subtitle>
	<itunes:summary>Jim interviews Soraya Darabi, co-founder and CMO of Foodspotting.com.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport160.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport160.mp3</guid>
	<pubDate>Wed, 13 Jul 2011 08:00:00 GMT</pubDate>
	<itunes:duration>25:44</itunes:duration>
	<itunes:keywords>Hopkinson report, Soraya Darabi, Fast Company, entrepreneur, New York Times, Foodspotting, Conde Nast, ABC News, Social Media, startup</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 161: How to create a personal website, Part 1</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim walks you through the questions you need to answer when building a personal website for your brand.</itunes:subtitle>
	<itunes:summary>Jim walks you through the questions you need to answer when building a personal website for your brand.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport161.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport161.mp3</guid>
	<pubDate>Thu, 21 Jul 2011 08:00:00 GMT</pubDate>
	<itunes:duration>29:11</itunes:duration>
	<itunes:keywords>Hopkinson report, personal website, personal branding, how to create a website, how to build an online site, personal branding online, dreamhost, Tumblr, Wordpress, case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 162: Interview - Nick Gammell, CEO and founder of Gain Fitness</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Nick Gammell, CEO and founder of workout app Gain Fitness.</itunes:subtitle>
	<itunes:summary>Jim interviews Nick Gammell, CEO and founder of workout app Gain Fitness.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport162.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport162.mp3</guid>
	<pubDate>Wed, 27 Jul 2011 08:00:00 GMT</pubDate>
	<itunes:duration>24:52</itunes:duration>
	<itunes:keywords>Hopkinson report, Gain Fitness, workout program, lose weight, iphone app, app marketing , personal trainer, Google, web fitness, workout plan</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 163: Interview - Jeremy Mims of OwnLocal</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Jeremy Mims, co-founder of OwnLocal.</itunes:subtitle>
	<itunes:summary>Jim interviews Jeremy Mims, co-founder of OwnLocal.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport163.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport163.mp3</guid>
	<pubDate>Wed, 3 Aug 2011 08:00:00 GMT</pubDate>
	<itunes:duration>29:33</itunes:duration>
	<itunes:keywords>Hopkinson report, Jeremy Mims, Own Local, entrepreneur, Y Combinator, Startup, Alexis Ohanian, Local Business, Social Media, Newspaper industry</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 164: Are you wasting time learning skills you don't need?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>After reading the book Strengths Finder, Jim asks if it is better to capitalize on strengths or improve weaknesses.</itunes:subtitle>
	<itunes:summary>After reading the book Strengths Finder, Jim asks if it is better to capitalize on strengths or improve weaknesses.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport164.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport164.mp3</guid>
	<pubDate>Wed, 10 Aug 2011 08:00:00 GMT</pubDate>
	<itunes:duration>21:05</itunes:duration>
	<itunes:keywords>Hopkinson report, personal growth, personal branding, strengths finder, tom rath, book review, career advice, amazon, business book, coach</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 165: How to create a personal website, Part 2</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim continues his tutorial of steps needed to build a personal website for your brand.</itunes:subtitle>
	<itunes:summary>Jim continues his tutorial of steps needed to build a personal website for your brand.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport165.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport165.mp3</guid>
	<pubDate>Wed, 17 Aug 2011 08:00:00 GMT</pubDate>
	<itunes:duration>15:08</itunes:duration>
	<itunes:keywords>Hopkinson report, personal website, personal branding, how to create a website, how to build an online site, personal branding online, dreamhost, Tumblr, Wordpress, case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 166: How to create a viral infographic to market your brand.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews designer Shaun Sanders to learn the key to building amazing infographics.</itunes:subtitle>
	<itunes:summary>Jim interviews designer Shaun Sanders to learn the key to building amazing infographics.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport166.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport166.mp3</guid>
	<pubDate>Fri, 26 Aug 2011 08:00:00 GMT</pubDate>
	<itunes:duration>37:45</itunes:duration>
	<itunes:keywords>Hopkinson report, personal brand, infographic, how to create an infographic, information graphic, data visualization, graphic design, viral marketing, social media, case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 167: What would YOU do with 250,000 HP Touchpad tablets?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>HP has had a tough year. What would you have done differently?</itunes:subtitle>
	<itunes:summary>HP has had a tough year. What would you have done differently?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport167.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport167.mp3</guid>
	<pubDate>Wed, 31 Aug 2011 08:00:00 GMT</pubDate>
	<itunes:duration>16:19</itunes:duration>
	<itunes:keywords>Hopkinson report, Hewlett Packard, computers, tablet, touchpad, Apple iPad, entrepreneur, fail, HP, case study</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 168: What six crappy part-time jobs taught me about life.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>People talk about their real-world career, but sometimes it's the part-time jobs of youth that define you as a person.</itunes:subtitle>
	<itunes:summary>People talk about their real-world career, but sometimes it's the part-time jobs of youth that define you as a person.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport168.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport168.mp3</guid>
	<pubDate>Thu, 15 Sep 2011 08:00:00 GMT</pubDate>
	<itunes:duration>16:54</itunes:duration>
	<itunes:keywords>Hopkinson report, paper boy, Uvex, Bill Rodgers, warehouse, career development, dishwasher, Bryant College, case study, jobs</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 169: Interview - Rey Flemings of Stipple, a startup powering the evolution of web images.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Rey Flemings, the cofounder and chief executive of Stipple, a company trying to revolutionize online photos.</itunes:subtitle>
	<itunes:summary>Jim interviews Rey Flemings, the cofounder and chief executive of Stipple, a company trying to revolutionize online photos.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport169.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport169.mp3</guid>
	<pubDate>Thu, 22 Sep 2011 08:00:00 GMT</pubDate>
	<itunes:duration>23:30</itunes:duration>
	<itunes:keywords>Hopkinson report, Rey Flemings, Stipple, startup, entrepreneur, web images, cloud services, photo tagging, case study, facebook pictures</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 170: What are you so afraid of? Overcoming fear and uncertainty.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks about how to overcome fear in your life and Jonathan Fields' new book Uncertainty.</itunes:subtitle>
	<itunes:summary>Jim talks about how to overcome fear in your life and Jonathan Fields' new book Uncertainty</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport170.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport170.mp3</guid>
	<pubDate>Thu, 22 Sep 2011 08:00:00 GMT</pubDate>
	<itunes:duration>23:30</itunes:duration>
	<itunes:keywords>Hopkinson report, fear, uncertainty, jonathan fields, entrepreneur, starting a business, September 11, author, book, dream job</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 171: Interview - Krista Neher, social media and digital trainer and CEO of Bootcamp Digital</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews high-energy author, speaker, and social media pro Krista Neher.</itunes:subtitle>
	<itunes:summary>Jim interviews high-energy author, speaker, and social media pro Krista Neher.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport171.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport171.mp3</guid>
	<pubDate>Wed, 5 Oct 2011 08:00:00 GMT</pubDate>
	<itunes:duration>35:38</itunes:duration>
	<itunes:keywords>Hopkinson report, Krista Neher, social media, digital trainer, entrepreneur, starting a business, bootcamp digital, social media misconceptions, best practices, dream job</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 172: Interview - Kevin Hartz, co-founder and CEO of Eventbrite.com</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews co-founder and CEO Kevin Hartz of Eventbrite.com.</itunes:subtitle>
	<itunes:summary>Jim interviews co-founder and CEO Kevin Hartz of Eventbrite.com.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport172.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport172.mp3</guid>
	<pubDate>Thu, 13 Oct 2011 08:00:00 GMT</pubDate>
	<itunes:duration>26:18</itunes:duration>
	<itunes:keywords>Hopkinson report, Kevin Hartz, event planning, event tickets, Eventbrite, starting a business, Black Eyed Peas, social media, group meetings, conferences</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 173: 8 Life lessons from a fallen friend</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives 8 lessons in marketing, design, technology, and life</itunes:subtitle>
	<itunes:summary>Jim gives 8 lessons in marketing, design, technology, and life</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport173.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport173.mp3</guid>
	<pubDate>Tue, 25 Oct 2011 08:00:00 GMT</pubDate>
	<itunes:duration>10:32</itunes:duration>
	<itunes:keywords>Hopkinson report, Jeff Baun, graphic design, life, death, Photoshop, life is short, in memory, Jim Hopkinson, VIS Development</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 174: The three pillars of Facebook engagement</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Discover the three best ways to engage with readers on Facebook</itunes:subtitle>
	<itunes:summary>Discover the three best ways to engage with readers on Facebook</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport174.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport174.mp3</guid>
	<pubDate>Fri, 4 Nov 2011 08:00:00 GMT</pubDate>
	<itunes:duration>9:10</itunes:duration>
	<itunes:keywords>Hopkinson report, Facebook, engagement, comments, shares, likes, facebook post, facebook analytics, Jim Hopkinson, social media</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>The Hopkinson Report Episode 175: A Special Announcement From Jim</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>An important announcement from Jim in terms of the podcast</itunes:subtitle>
	<itunes:summary>An important announcement from Jim in terms of the podcast</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport175.mp3" length="4550547" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport175.mp3</guid>
	<pubDate>Fri, 4 Nov 2011 08:10:00 GMT</pubDate>
	<itunes:duration>4:56</itunes:duration>
	<itunes:keywords>Hopkinson report, announcement, signoff, marketing, shares, likes, facebook post, facebook analytics, Jim Hopkinson, social media</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR176: The New Hopkinson Report Relaunches</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim kicks off the newly branded Hopkinson Report Blog and Podcast</itunes:subtitle>
	<itunes:summary>After a three month hiatus, The Hopkinson Report is back. Jim gives a state of the podcast address and reveals three powerful workplace trends.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport176.mp3" length="13693913" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport176.mp3</guid>
	<pubDate>Sat, 18 Feb 2012 08:48:00 GMT</pubDate>
	<itunes:duration>14:13</itunes:duration>
	<itunes:keywords>Hopkinson report, New Media, Career Development, relaunch, job trends, Buenos Aires, social media, personal branding, Freshbooks, wired</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR177: How to work remotely from Buenos Aires</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives an epic guide to how to work remotely from Buenos Aires</itunes:subtitle>
	<itunes:summary>Want to be location independent but don’t know where to start? Jim details everything about working from Buenos Aires, Argentina. Learn the safest neighborhood, best hotel, closest co-working space, 9 ways to generate income, the tech gadgets you’ll need and what to do for fun.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport177.mp3" length="18544748" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport177.mp3</guid>
	<pubDate>Wed, 29 Feb 2012 10:48:00 GMT</pubDate>
	<itunes:duration>19:16</itunes:duration>
	<itunes:keywords>Hopkinson report, Tim Ferriss, Career Development, relaunch, how to work remotely, Buenos Aires, social media, Argentina, Freshbooks, lifestyle design</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR178: Interview - Nate Cooper discusses the Startup Bus, Kickstarter, and Coworking on his path from Apple to Entrepreneur</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews entrepreneur Nate Cooper on a variety of topics.</itunes:subtitle>
	<itunes:summary>Jim interviews Nate Cooper, a former Apple employee now teaching technology in New York, and his use of kickstarter to fund his webcomic, skillshare and meetup classes, coworking spaces, and the startup bus.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport178.mp3</guid>
	<pubDate>Tue, 6 Mar 2012 10:48:00 GMT</pubDate>
	<itunes:duration>37:25</itunes:duration>
	<itunes:keywords>Hopkinson report, Nate Cooper, Career Development, Startup bus, skillshare, kickstarter, coworking, web comics, web development, lifestyle design</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR179: How I created, planned, and got sponsorship for a successful conference in less than 60 days.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim and Nate Cooper talk about how they created, planned, and got sponsorship for a successful conference in less than 60 days.</itunes:subtitle>
	<itunes:summary>Jim and Nate Cooper talk about how they created, planned, and got sponsorship for a successful conference in less than 60 days.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport179.mp3" length="30766292" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport179.mp3</guid>
	<pubDate>Wed, 14 Mar 2012 10:48:00 GMT</pubDate>
	<itunes:duration>32:00</itunes:duration>
	<itunes:keywords>Hopkinson report, Nate Cooper, Career Development, conference planning, reboot workshop, reboot weekend, tech conference, escape the 9 to 5, Freshbooks, lifestyle design</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR180: You've been laid off: What to do in the first 60 minutes.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Losing your job can be a traumatic experience. What you do in the first 60 minutes can have a huge effect on how you handle it.</itunes:subtitle>
	<itunes:summary>Losing your job can be a traumatic experience. What you do in the first 60 minutes can have a huge effect on how you handle it.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport180.mp3" length="14003201" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport180.mp3</guid>
	<pubDate>Wed, 28 Mar 2012 10:48:00 GMT</pubDate>
	<itunes:duration>14:32</itunes:duration>
	<itunes:keywords>Hopkinson report, Layoff, Career Development, what do to when laid off, what to say when fired, leaving your job, telling people you got laid off, layoff strategy, Freshbooks, unemployment</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR181: Interview – From Times Square to Thailand, Roomorama defines the new rules of travel.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks with short-term peer-to-peer rental company Roomorama to find out how you can host or rent an apartment anywhere in the world.</itunes:subtitle>
	<itunes:summary>Jim talks with short-term peer-to-peer rental company Roomorama to find out how you can host or rent an apartment anywhere in the world.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport181.mp3" length="26058398" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport181.mp3</guid>
	<pubDate>Wed, 4 Apr 2012 10:48:00 GMT</pubDate>
	<itunes:duration>27:06</itunes:duration>
	<itunes:keywords>Roomorama, AirBnb, travel, short-term rentals, Lindsey Piscatell, Nicole Padavano, Lofty, rent apartment, international travel, Hopkinson Report</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR182: Now is the time to say Yes.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Feeling overwhelmed? The 4 times in your life you should say Yes, and the 8 questions to ask before you do.</itunes:subtitle>
	<itunes:summary>Feeling overwhelmed? The 4 times in your life you should say Yes, and the 8 questions to ask before you do.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport182.mp3" length="13107516" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport182.mp3</guid>
	<pubDate>Thu, 12 Apr 2012 10:48:00 GMT</pubDate>
	<itunes:duration>13:36</itunes:duration>
	<itunes:keywords>Hopkinson report, overwhelmed, Career Development, when to say yes, when to say no, social media fatigue, American university, women in business, work life balance, career burnout</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR183: How to react to negative comments (even if it stings).</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Haters gonna hate! How to handle negative feedback on the internet.</itunes:subtitle>
	<itunes:summary>Haters gonna hate! How to handle negative feedback on the internet.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport183.mp3" length="18283105" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport183.mp3</guid>
	<pubDate>Thu, 19 Apr 2012 10:48:00 GMT</pubDate>
	<itunes:duration>19:00</itunes:duration>
	<itunes:keywords>Hopkinson report, blog, Career Development, negative comments, bad writing, social media, Facebook comments, audience feedback, ego, haters</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR184: The First 10 Things To Do When Starting Your Business.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>You've quit your job and are ready to start a new business. What do you do now?</itunes:subtitle>
	<itunes:summary>You've quit your job and are ready to start a new business. What do you do now?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport184.mp3" length="21041218" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport184.mp3</guid>
	<pubDate>Thu, 26 Apr 2012 10:48:00 GMT</pubDate>
	<itunes:duration>21:52</itunes:duration>
	<itunes:keywords>Hopkinson report, blog, Career Development, Startup, preparation, quit your job, entrepreneur, solopreneur, career tips, freelancer</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR185: Get your name today - why you should own your URL and what to do if your name is already taken.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>The importance of owning your own domain name, and suggestions for alternative website names.</itunes:subtitle>
	<itunes:summary>The importance of owning your own domain name, and suggestions for alternative website names.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport185.mp3" length="18805972" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport185.mp3</guid>
	<pubDate>Tue, 8 May 2012 10:48:00 GMT</pubDate>
	<itunes:duration>19:32</itunes:duration>
	<itunes:keywords>Hopkinson report, blog, Career Development, URL, go daddy, yourname.com, getyournametoday.com, register domain, career tips, protect your brand</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR186: Interview – Chris Guillebeau and the $100 Startup. Case studies of 1,500 people starting a business for a hundred bucks or less, and how you can too.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Entrepreneur and world traveler Chris Guillebeau shows how to start your own business for $100 or less.</itunes:subtitle>
	<itunes:summary>Entrepreneur and world traveler Chris Guillebeau shows how to start your own business for $100 or less.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport186.mp3" length="26605509" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport186.mp3</guid>
	<pubDate>Wed, 16 May 2012 10:48:00 GMT</pubDate>
	<itunes:duration>27:40</itunes:duration>
	<itunes:keywords>Hopkinson report, world travel, Chris Guillebeau, $100 Startup, art of nonconformity, world domination summit, book tour, startup case studies, entrepreneur, lifestyle design</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR187: Interview - Kelly Senyei, author of Food Blogging for Dummies.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Author Kelly Senyei gives fantastic tips and tricks for starting your own food blog, creating a website, and photographing food.</itunes:subtitle>
	<itunes:summary>Author Kelly Senyei gives fantastic tips and tricks for starting your own food blog, creating a website, and photographing food.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport187.mp3" length="29030508" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport187.mp3</guid>
	<pubDate>Wed, 23 May 2012 10:48:00 GMT</pubDate>
	<itunes:duration>30:12</itunes:duration>
	<itunes:keywords>Hopkinson report, Kelly Senyei, Food Blogging for Dummies, Wiley Publishing, Food blog, photographing food, book publishing, author case studies, entrepreneur, lifestyle design</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR188: How to build a revenue-generating website in 24 hours.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim teaches you how to build a website from scratch in under 24 hours.</itunes:subtitle>
	<itunes:summary>Jim teaches you how to build a website from scratch in under 24 hours.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport188.mp3" length="27794185" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport188.mp3</guid>
	<pubDate>Mon, 28 May 2012 10:48:00 GMT</pubDate>
	<itunes:duration>28:54</itunes:duration>
	<itunes:keywords>Hopkinson report, blog, Career Development, URL, go daddy, passive income, getyournametoday.com, register domain, entrepreneur, protect your brand</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR189: 8 Public Speaking Mistakes That Make You Look Like a Newbie.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim reveals 8 tips to make sure you look like a pro at your next presentation.</itunes:subtitle>
	<itunes:summary>Jim reveals 8 tips to make sure you look like a pro at your next presentation.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport189.mp3" length="20138008" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport189.mp3</guid>
	<pubDate>Thu, 7 Jun 2012 10:48:00 GMT</pubDate>
	<itunes:duration>20:56</itunes:duration>
	<itunes:keywords>Hopkinson report, blog, Career Development, speaking, presenting, public speaking, business presentations, conference, keynote speech, branding</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR190: Smile! 41 reasons why you should invest in a professional headshot photo.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim discusses several reasons why you should invest in professional headshot photos.</itunes:subtitle>
	<itunes:summary>Jim discusses several reasons why you should invest in professional headshot photos.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport190.mp3" length="17213130" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport190.mp3</guid>
	<pubDate>Fri, 15 Jun 2012 10:48:00 GMT</pubDate>
	<itunes:duration>17:53</itunes:duration>
	<itunes:keywords>Hopkinson report, photo, headshot photo, speaking, photographer, candids, headshots, DSLR, resume, branding</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR191: Are you ready to make The Big Leap?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim's thoughts on the book The Big Leap, and how you can apply it to your career.</itunes:subtitle>
	<itunes:summary>Jim's thoughts on the book The Big Leap, and how you can apply it to your career.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport191.mp3" length="11149795" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport191.mp3</guid>
	<pubDate>Wed, 20 Jun 2012 00:38:00 GMT</pubDate>
	<itunes:duration>11:34</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, The Big Leap, next career step, 3 questions for success, upper limit problem, breakout idea, improve your life, lifestyle design, career development</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR192: Interview - Sandra Zoratti, Author of Precision Marketing.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Sandra Zoratti, author of the new book Precision Marketing.</itunes:subtitle>
	<itunes:summary>Jim interviews Sandra Zoratti, author of the new book Precision Marketing.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport192.mp3" length="24227321" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport192.mp3</guid>
	<pubDate>Wed, 27 Jun 2012 17:09:00 GMT</pubDate>
	<itunes:duration>25:11</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Precision Marketing, maximizing revenue through relevance, Lee Gallagher, focused marketing, breakout idea, marketing case study, author interview, creating relevance</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR193: The Late Bloomer's Guide To Success.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim searches for the balance between acting too quickly and waiting until the time is right.</itunes:subtitle>
	<itunes:summary>Jim searches for the balance between acting too quickly and waiting until the time is right.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport193.mp3" length="12458008" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport193.mp3</guid>
	<pubDate>Wed, 4 Jul 2012 17:09:00 GMT</pubDate>
	<itunes:duration>12:56</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, late bloomer, next career step, taking action, business questions, puberty, improve your life, lifestyle design, career development</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR194: 5 things I learned while planning World Domination.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim has returned from the World Domination Summit conference. Here's what he learned.</itunes:subtitle>
	<itunes:summary>Jim has returned from the World Domination Summit conference. Here's what he learned.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport194.mp3" length="16143154" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport194.mp3</guid>
	<pubDate>Wed, 11 Jul 2012 17:09:00 GMT</pubDate>
	<itunes:duration>16:46</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, World Domination Summit, Chris Guillebeau, 100 Startup, conference, Freshbooks, bloggers, Portland, WDS</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR195: Interview - Nate Cooper, Building a Successful Kickstarter Campaign.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Nate Cooper to find out advice on how to do a successful project on Kickstarter.com.</itunes:subtitle>
	<itunes:summary>Jim interviews Nate Cooper to find out advice on how to do a successful project on Kickstarter.com.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport195.mp3" length="28673571" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport195.mp3</guid>
	<pubDate>Wed, 18 Jul 2012 23:59:00 GMT</pubDate>
	<itunes:duration>29:49</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Nate Cooper, Pedestrian Consulting, kickstarter, crowdfunding, product launch, marketing case study, website bootcamp, web comic</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR196: The Dawn of Digital Learning.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Online learning has been around for some time, but Jim is seeing a new resurgence.</itunes:subtitle>
	<itunes:summary>Online learning has been around for some time, but Jim is seeing a new resurgence.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport196.mp3" length="20494527" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport196.mp3</guid>
	<pubDate>Wed, 25 Jul 2012 15:59:00 GMT</pubDate>
	<itunes:duration>21:18</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Digital Learning, College Education, Skillshare, ruzuku, udemy, khan academy, enstitute, eventbrite</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR197: Interview - Bobby Shanes. Fun and profit, how international travel can drive sales for your business.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Bobby Shanes. Yeah, exactly.</itunes:subtitle>
	<itunes:summary>Jim interviews Bobby Shanes. Yeah, exactly.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport197.mp3" length="28483817" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport197.mp3</guid>
	<pubDate>Sat, 4 Aug 2012 15:59:00 GMT</pubDate>
	<itunes:duration>29:37</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Bob Shanes, Sales Consulting, dolls, sales techniques, language learning, international travel, sales, yeah exactly</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR198: What if you could travel to anywhere in the world in 1 hour?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>It's hypothetical question time. What if you could travel anywhere in the world in 1 hour?</itunes:subtitle>
	<itunes:summary>It's hypothetical question time. What if you could travel anywhere in the world in 1 hour?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport198.mp3" length="14288669" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport198.mp3</guid>
	<pubDate>Fri, 10 Aug 2012 21:59:00 GMT</pubDate>
	<itunes:duration>14:50</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, travel, time travel, hypothetical, world travel, international travel, case study, new media, plane</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR199: Case study - How to build your first digital product.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Building a digital product is the first step to extending your brand and earning passive income.</itunes:subtitle>
	<itunes:summary>Building a digital product is the first step to extending your brand and earning passive income.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport199.mp3" length="34594381" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport199.mp3</guid>
	<pubDate>Mon, 20 Aug 2012 22:00:00 GMT</pubDate>
	<itunes:duration>35:59</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, digital product, udemy, ruzuku, webinar, make money while you sleep, case study, new media, camtasia</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR200: A 200 word summary of 1 photo (and what it means for your business).</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim celebrates 200 episodes with a short summary about a single photo, and how you can use lessons for your business.</itunes:subtitle>
	<itunes:summary>Jim celebrates 200 episodes with a short summary about a single photo, and how you can use lessons for your business.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport200.mp3" length="7535702" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport200.mp3</guid>
	<pubDate>Fri, 24 Aug 2012 22:00:00 GMT</pubDate>
	<itunes:duration>07:48</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, youth, parents, lunchbox, 200th episode, long term view, case study, new media, lessons learned</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR201: Interview - Mike McDerment, CEO and Co-founder of Freshbooks.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Mike McDerment, CEO and Co-founder of Freshbooks about building a company.</itunes:subtitle>
	<itunes:summary>Jim interviews Mike McDerment, CEO and Co-founder of Freshbooks about building a company.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport201.mp3" length="31693326" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport201.mp3</guid>
	<pubDate>Thu, 30 Aug 2012 22:49:00 GMT</pubDate>
	<itunes:duration>32:58</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Freshbooks, accounting, invoicing, cloud computing, startup, case study, new media, lessons learned</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR202: Sensei Session with Mike Andrews - Common questions from an entrepreneur in training (Part 1).</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>The tables are turned as Jim is interviewed by Mike Andrews, a typical listener with common questions on how to get started as an entrepreneur (part 1).</itunes:subtitle>
	<itunes:summary>The tables are turned as Jim is interviewed by Mike Andrews, a typical listener with common questions on how to get started as an entrepreneur (part 1).</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport202.mp3" length="41370753" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport202.mp3</guid>
	<pubDate>Wed, 05 Sep 2012 22:49:00 GMT</pubDate>
	<itunes:duration>43:03</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Mike Andrews, Making the leap, common questions, getting started, interview, side hustle, newbie training, listener questions</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR203: Sensei Session with Mike Andrews - Common questions from an entrepreneur in training (Part 2).</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>The tables are turned as Jim is interviewed by Mike Andrews, a typical listener with common questions on how to get started as an entrepreneur (part 2).</itunes:subtitle>
	<itunes:summary>The tables are turned as Jim is interviewed by Mike Andrews, a typical listener with common questions on how to get started as an entrepreneur (part 2).</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport203.mp3" length="39088278" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport203.mp3</guid>
	<pubDate>Wed, 12 Sep 2012 22:49:00 GMT</pubDate>
	<itunes:duration>40:40</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Mike Andrews, Making the leap, common questions, getting started, interview, side hustle, newbie training, listener questions</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR204: Business class at 30,000 feet.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim tells three business stories from a 30,000 foot perspective.</itunes:subtitle>
	<itunes:summary>Jim tells three business stories from a 30,000 foot perspective.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport204.mp3</guid>
	<pubDate>Fri, 21 Sep 2012 19:49:00 GMT</pubDate>
	<itunes:duration>29:06</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Thailand, airplane travel, frequent flyer, international travel, business class, first class, premium economy, customer service</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR205: How to work remotely from Thailand.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim has an epic podcast for anyone looking to work and vacation in Thailand.</itunes:subtitle>
	<itunes:summary>Jim has an epic podcast for anyone looking to work and vacation in Thailand.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport205.mp3</guid>
	<pubDate>Mon, 1 Oct 2012 09:49:00 GMT</pubDate>
	<itunes:duration>41:19</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Thailand, work remotely, lifetstyle design, international travel, chiang mai, five star hotel, bangkok, krabi</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR206: Entrepreneurs - Do you have superhero syndrome?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>For those entrepreneurs that try to do everything themselves, maybe it's time to delegate.</itunes:subtitle>
	<itunes:summary>For those entrepreneurs that try to do everything themselves, maybe it's time to delegate.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport206.mp3</guid>
	<pubDate>Fri, 5 Oct 2012 23:49:00 GMT</pubDate>
	<itunes:duration>17:38</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, outsourcing, virtual assistant, Chris Ducker, superhero, hiring, delegating, internet business mastery, solopreneur</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR207: 10 ways to monetize your blog.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim looks at 10 different ways to use your blog as a revenue generating source for your business.</itunes:subtitle>
	<itunes:summary>Jim looks at 10 different ways to use your blog as a revenue generating source for your business.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport207.mp3</guid>
	<pubDate>Fri, 12 Oct 2012 14:40:00 GMT</pubDate>
	<itunes:duration>22:00</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, monetize, blogging, blogger revenue model, information products, blog ads, Google ad words, internet business, blog monetization</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR208: Using Improv to Improve Your Business, Overcome Stage Fright, and Live in the Moment.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim looks at how an Improv class can help you in business and in life.</itunes:subtitle>
	<itunes:summary>Jim looks at how an Improv class can help you in business and in life.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport208.mp3" length="20280530" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport208.mp3</guid>
	<pubDate>Fri, 19 Oct 2012 10:40:00 GMT</pubDate>
	<itunes:duration>21:05</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Improv, comedy, stage fright, public speaking, improvisational, business speaking, effective meetings, Jim Hopkinson</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR209: Interview – Monica McCarthy of Show and Tell Stories.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews entrepreneur, actress, and video storyteller Monica McCarthy of Show and Tell Stories.</itunes:subtitle>
	<itunes:summary>Jim interviews entrepreneur, actress, and video storyteller Monica McCarthy of Show and Tell Stories.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport209.mp3" length="33880922" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport209.mp3</guid>
	<pubDate>Fri, 26 Oct 2012 10:40:00 GMT</pubDate>
	<itunes:duration>35:15</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, show and tell stories, video bio, actress, public speaking, small business, world domination summit, online products, Jim Hopkinson</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR210: Self employment - Five important things I learned in year one.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>One year ago Jim was laid off. Since then he has started his own business. Here's what he has learned.</itunes:subtitle>
	<itunes:summary>One year ago Jim was laid off. Since then he has started his own business. Here's what he has learned.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport210.mp3</guid>
	<pubDate>Thu, 01 Nov 2012 19:09:00 GMT</pubDate>
	<itunes:duration>13:30</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, self employment, laid off, conde nast, business, entrepreneur lessons, jim hopkinson, Hopkinson Creative Media, podcast</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR211: One simple change that can dramatically increase your productivity (I promise).</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>I made one simple change to my work habits this week and my productivity skyrocketed.</itunes:subtitle>
	<itunes:summary>I made one simple change to my work habits this week and my productivity skyrocketed.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport211.mp3" length="12148716" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport211.mp3</guid>
	<pubDate>Fri, 09 Nov 2012 12:27:00 GMT</pubDate>
	<itunes:duration>12:36</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, self employment, work from home, procrastinate, business, entrepreneur lessons, productivity, Hopkinson Creative Media, work tips</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR212: Interview - Parris Whittingham, relationship photographer and creative producer.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews relationship photographer and creative producer Parris Whittingham.</itunes:subtitle>
	<itunes:summary>Jim interviews relationship photographer and creative producer Parris Whittingham.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport212.mp3" length="38303767" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport212.mp3</guid>
	<pubDate>Fri, 16 Nov 2012 09:27:00 GMT</pubDate>
	<itunes:duration>39:51</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Parris Whittingham, weddings, storytelling, photographer, small business, world domination summit, online products, wedding photographer</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR213: Black Friday and Cyber Monday are miserable; here's what you should be buying instead.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>It's easy to be sucked into holiday chaos. Here's what you should be doing instead.</itunes:subtitle>
	<itunes:summary>It's easy to be sucked into holiday chaos. Here's what you should be doing instead.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport213.mp3" length="18655563" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport213.mp3</guid>
	<pubDate>Thu, 22 Nov 2012 12:27:00 GMT</pubDate>
	<itunes:duration>15:30</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, black Friday, cyber monday, holiday stress, entrepreneur lessons, jim hopkinson, travel planning, career planning</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR214: Google Fiber - The most disruptive force since the 80s?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Reviews from the Google Fiber rollout in Kansas City are coming in, Jim compares it to disruptive Cable TV of the 80s.</itunes:subtitle>
	<itunes:summary>Reviews from the Google Fiber rollout in Kansas City are coming in, Jim compares it to disruptive Cable TV of the 80s.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport214.mp3" length="15144647" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport214.mp3</guid>
	<pubDate>Sat, 1 Dec 2012 17:27:00 GMT</pubDate>
	<itunes:duration>15:44</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Google Fiber, Comcast, Cox Cable, Time Warner Cable, Charter Communications, Fiber Optic Internet, Hopkinson Creative Media, MTV</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR215: Interview – Helen Todd, CEO of Sociality Squared.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Helen Todd, CEO and founder of Sociality Squared to talk Facebook, Pinterest, MySpace and Mobile trends - and pet peeves.</itunes:subtitle>
	<itunes:summary>Jim interviews Helen Todd, CEO and founder of Sociality Squared to talk Facebook, Pinterest, MySpace and Mobile trends - and pet peeves.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport215.mp3</guid>
	<pubDate>Mon, 10 Dec 2012 14:27:00 GMT</pubDate>
	<itunes:duration>45:08</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Helen Todd, Social Media, Pinterest, small business, Facebook, mobile marketing, 2013 marketing trends, Twitter</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR216: Interview - Ekaterina Walter, Social Innovator at Intel and Author of "Think Like Zuck."</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim interviews Ekaterina Walter, a Social Innovator at Intel and author of the book "Think Like Zuck."</itunes:subtitle>
	<itunes:summary>Jim interviews Ekaterina Walter, a Social Innovator at Intel and author of the book "Think Like Zuck."</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport216.mp3" length="39492443" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport216.mp3</guid>
	<pubDate>Sat, 15 Dec 2012 14:28:00 GMT</pubDate>
	<itunes:duration>41:05</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Ekaterina Walter, Social Media, Intel, social innovator, Facebook, marketing, 2013 marketing trends, Think Like Zuck</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR217: Interview - Just a little patience.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim has a quick message as the end of the year winds down.</itunes:subtitle>
	<itunes:summary>Jim has a quick message as the end of the year winds down.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport217.mp3</guid>
	<pubDate>Fri, 21 Dec 2012 20:23:00 GMT</pubDate>
	<itunes:duration>4:05</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, patience, Social Media, Axel Rose, holidays, Facebook, marketing, New York City, resolutions</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR218: 10 Things I’d Talk About With Gary Vaynerchuk.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Gary Vaynerchuk threw out the idea of interviewing a person per day in 2013. What would we talk about if he chose me?</itunes:subtitle>
	<itunes:summary>Gary Vaynerchuk threw out the idea of interviewing a person per day in 2013. What would we talk about if he chose me?</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport218.mp3" length="11245090" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport218.mp3</guid>
	<pubDate>Fri, 28 Dec 2012 22:03:00 GMT</pubDate>
	<itunes:duration>11:40</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, Gary Vaynerchuk, Wine Library, Public Speaking, New York Jets, SXSW, Video, Twitter, Customer Service</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR219: More important life lesson: Fiscal Cliffs or Clif Bars?</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>A week away from work brings new perspectives in life.</itunes:subtitle>
	<itunes:summary>A week away from work brings new perspectives in life.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport219.mp3" length="10983448" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport219.mp3</guid>
	<pubDate>Fri, 4 Jan 2013 19:52:00 GMT</pubDate>
	<itunes:duration>11:24</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, fiscal cliff, politics, Clif bars, lifestyle design, mountain biking, finance, 401k savings, politics</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR220: 3 Things Your College Career Advisor Won't Tell You.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Hanging with college students makes Jim reflect on what really matters.</itunes:subtitle>
	<itunes:summary>Hanging with college students makes Jim reflect on what really matters.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport220.mp3" length="15833864" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport220.mp3</guid>
	<pubDate>Fri, 11 Jan 2013 20:52:00 GMT</pubDate>
	<itunes:duration>16:27</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, college students, first job, University, lifestyle design, marketing, advice, career plans, mentor</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR221: How to Build an Oscar-Nominated Business.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Learn how you can take elements from the movies and apply them to your business.</itunes:subtitle>
	<itunes:summary>Learn how you can take elements from the movies and apply them to your business.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport221.mp3" length="13313570" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport221.mp3</guid>
	<pubDate>Sun, 20 Jan 2013 12:52:00 GMT</pubDate>
	<itunes:duration>13:39</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, oscars, academy award, Best writer, lifestyle design, marketing, advice, best director, movies</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR222: Why you should live your life like a tourist.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Living life like an outsider can make you view life differently.</itunes:subtitle>
	<itunes:summary>Living life like an outsider can make you view life differently.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport222.mp3" length="11411438" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport222.mp3</guid>
	<pubDate>Sat, 26 Jan 2013 17:31:00 GMT</pubDate>
	<itunes:duration>11:50</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, tourist, new york city, travel, lifestyle design, delight, advice, central park, running</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR223: Super Bowl Ads, Oreos, and Blackouts - Why your brand needs a social media war room.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Advertisers can no longer create a commercial then sit back and enjoy; it's all about real time interaction.</itunes:subtitle>
	<itunes:summary>Advertisers can no longer create a commercial then sit back and enjoy; it's all about real time interaction.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport223.mp3</guid>
	<pubDate>Mon, 4 Feb 2013 16:56:00 GMT</pubDate>
	<itunes:duration>13:57</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, super bowl, Baltimore ravens, San Francisco 49ers, advertising, blackout, new media, oreo, commercials</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR224: 10 Responsive web design examples in action.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Learn what responsive web design is and see 10 cool examples in action on TheHopkinsonReport.com.</itunes:subtitle>
	<itunes:summary>Learn what responsive web design is and see 10 cool examples in action on TheHopkinsonReport.com.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport224.mp3" length="12647761" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport224.mp3</guid>
	<pubDate>Sun, 10 Feb 2013 17:15:00 GMT</pubDate>
	<itunes:duration>13:08</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, rwd, responsive design, responsive web design, mobile design, graphic designer, new media, mobile website, themeforest</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR225: Entrepreneurial decision-making - creating a Mental Board of Directors.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>A simple mind game to make better decisions as an entrepreneur.</itunes:subtitle>
	<itunes:summary>A simple mind game to make better decisions as an entrepreneur.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport225.mp3" length="8035163" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport225.mp3</guid>
	<pubDate>Mon, 18 Feb 2013 17:15:00 GMT</pubDate>
	<itunes:duration>8:19</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, decision making, board of directors, progress not perfection, mental tricks, internet business mastery, new media, solopreneur, small business</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR226: The risk of success - advertising lessons from the Adam Carolla podcast.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Will 25 sponsor mentions ruin Jim’s favorite podcast?</itunes:subtitle>
	<itunes:summary>Will 25 sponsor mentions ruin Jim’s favorite podcast?</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport226.mp3</guid>
	<pubDate>Wed, 27 Feb 2013 17:02:00 GMT</pubDate>
	<itunes:duration>11:55</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, sponsors, advertisers, podcast, adam carolla, freshbooks, new media, adam carolla show, small business</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR227: How to get in the zone, streamline your life, kill procrastination, and build something awesome.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Have something nagging at you that you need to get done? Here’s a bootcamp way to approach it.</itunes:subtitle>
	<itunes:summary>Have something nagging at you that you need to get done? Here’s a bootcamp way to approach it.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport227.mp3" length="20803817" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport227.mp3</guid>
	<pubDate>Wed, 6 Mar 2013 14:42:00 GMT</pubDate>
	<itunes:duration>21:37</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, streamline, time management, project management, procrastination, self employed, new media, product launch, small business</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR228: The teacher of tomorrow.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Put away the textbooks and chalk, a new type of teacher is coming.</itunes:subtitle>
	<itunes:summary>Put away the textbooks and chalk, a new type of teacher is coming.</itunes:summary>
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	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport228.mp3</guid>
	<pubDate>Thu, 14 Mar 2013 14:42:00 GMT</pubDate>
	<itunes:duration>8:42</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, teacher, online learning, project management, college, self employed, new media, university, small business</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR229: Quote Me - 10 quotes that defined the trends and lessons learned at SXSW 2013.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim shares his thoughts on the trends from SXSW 2013.</itunes:subtitle>
	<itunes:summary>Jim shares his thoughts on the trends from SXSW 2013.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport229.mp3" length="17189306" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport229.mp3</guid>
	<pubDate>Sat, 23 Mar 2013 19:03:00 GMT</pubDate>
	<itunes:duration>17:51</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, sxsw quotes, Baratunde Thurston, sxsw, sxsw trends, sxsw lessons learned, Fast Company, Elon Musk, Uber Cab</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR230: How to facilitate a core conversation or speech at SXSW or your next business meeting.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim gives preparation tips and tricks when giving a core conversation speech at SXSW, or at your next meeting.</itunes:subtitle>
	<itunes:summary>Jim gives preparation tips and tricks when giving a core conversation speech at SXSW, or at your next meeting.</itunes:summary>
	<enclosure url="http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport230.mp3" length="20660875" type="audio/mpeg" />
	<guid>http://traffic.libsyn.com/thehopkinsonreport/TheHopkinsonReport230.mp3</guid>
	<pubDate>Fri, 29 Mar 2013 19:46:00 GMT</pubDate>
	<itunes:duration>21:28</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, teacher, online learning, sxsw, core conversation, speech, presentation, facilitate conversation, small business</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
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	<title>THR231: Announcing the launch of my Online Salary Negotiation Courses on Udemy - and how I did it.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Jim talks about the launch of his online salary negotiation course, and how you can build one too.</itunes:subtitle>
	<itunes:summary>Jim talks about the launch of his online salary negotiation course, and how you can build one too.</itunes:summary>
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	<pubDate>Sun, 14 Apr 2013 13:12:00 GMT</pubDate>
	<itunes:duration>42:47</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, teacher, online learning, udemy, how to negotiate salary, salary negotiation, getting a raise, negotiation mindset, how to get a promotion</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
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<item>
	<title>THR232: Why Elon Musk should make you feel like a loser that has never accomplished anything.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Why you should stop your whining and listen to Elon Musk.</itunes:subtitle>
	<itunes:summary>Why you should stop your whining and listen to Elon Musk.</itunes:summary>
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	<pubDate>Sun, 21 Apr 2013 22:15:00 GMT</pubDate>
	<itunes:duration>14:52</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, teacher, online learning, sxsw, core conversation, speech, presentation, Elon Musk, small business</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
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<item>
	<title>THR233: 10 important things to consider BEFORE you do a website redesign.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>Looking to update your website? Make sure to do these things first.</itunes:subtitle>
	<itunes:summary>Looking to update your website? Make sure to do these things first.</itunes:summary>
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	<pubDate>Mon, 29 Apr 2013 18:00:00 GMT</pubDate>
	<itunes:duration>20:02</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, teacher, redesign, responsive design, website redesign, themeforest, site redesign, how to redesign a website, small business</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
</item>
<item>
	<title>THR234: How your business is like Jazz and 11th Avenue.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>What a cross-town trip can teach you about your business.</itunes:subtitle>
	<itunes:summary>What a cross-town trip can teach you about your business.</itunes:summary>
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	<pubDate>Sat, 11 May 2013 18:42:00 GMT</pubDate>
	<itunes:duration>13:20</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, jazz, new york city, manhattan, driving tips, business tips, work tips, john coltrane, small business</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
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	<title>THR235: Health insurance for individual entrepreneurs - what you need to know.</title>
	<itunes:author>Jim Hopkinson</itunes:author>
	<itunes:subtitle>It's not a sexy topic, but it needs to be discussed: healthcare for entrepreneurs.</itunes:subtitle>
	<itunes:summary>It's not a sexy topic, but it needs to be discussed: healthcare for entrepreneurs.</itunes:summary>
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	<pubDate>Sun, 19 May 2013 16:58:00 GMT</pubDate>
	<itunes:duration>18:29</itunes:duration>
	<itunes:keywords>Hopkinson report, entrepreneur, health insurance, health care, cobra, Empire Health, Freelancers Union, aetna, blue cross blue shield, Obama care</itunes:keywords>
	<itunes:explicit>no</itunes:explicit>
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