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Please take a few minutes to answer my short,

Hopkinson Report survey. Why?
– Have a 2-way conversation
– Give me honest feedback
– Shape future direction of the podcast
– Vote for  guest of the year
– Chance for Free THR t-shirt

Please click here to take The Hopkinson Report survey now.

Hopkinson Report Guest of the Year candidates:
(Top guest receives a t-shirt too)

– Alexa Von Tobel, Learnvest.com
– Andy McLoughlin, Huddle.net
– Anthony Casalena & Tyler Thompson, SquareSpace
– Brian Simpson & Adam Wallace, Roger Smith Hotel
– Daniel Odio, PointAbout
– David Veneski, Intel
– Elizabeth King, Outsmarting the SAT
– Helen Todd, The Kbuzzsurvey-thr-shirt
– Jana Eggers, Spreadshirt.com
– Jason Sadler, IWearYourShirt.com
– Josh Baer, Other Inbox
– Mike Barash, Blurb.com
– Mitch Joel, Twist Image / Six Pixels of Separation
– Nikki Martinez & Mike Dang, Unigo.com
– Peter LaMotte, Genius Rocket
– Rana Sobhany, Medialets
– Ryan Holmes, Hootsuite
– Sarah Prevette, RedWire (now Sprouter)
– Saul Colt, Freshbooks (now Thoora)
– The Gregory Brothers, Auto-Tune the News
– Tyler Peterson & Olivier Peyre, PleaseFixTheiPhone.com

Take The Hopkinson Report survey

I will share the results with you next week.


To existing fans of The Hopkinson Report, I’m excited to be manning the @Wired Twitter account for the week of 12/14.

If you arrived at this page by asking “Who is this @HopkinsonReport guy?” after seeing my name on the @Wired bio, glad you’re here! A quick intro: I’ve been at Conde Nast Digital for 3 years and work in the New York City office on Wired’s online marketing and social media, and sometimes write for Wired’s Epicenter blog.

If it’s your first time hearing about my blog/podcast, may I suggest some of my popular posts:

Social Media / Pop Culture:
What Japanese toilets taught me about the auto industry.
Which iPhone App revenue model has the most profit potential?
DJ Gregg Gillis aka Girl Talk: The Music, The Model, The Mitigation
10 Things I taught my interns

Auto-Tune the Podcast with The Gregory Brothers.
The Roger Smith Hotel is like a mint on your social media pillow.
Jana Eggers, CEO of Spreadshirt talks Bacon, Ironman, and T-shirts.
Julia Allison – Queen of self-promotion, lightning rod for publicity, Wired cover story

You can download all Wired podcasts, including The Hopkinson Report from iTunes.



Hi Fans

Short Labor Day week + computer issues means no podcast this week.
However, a great lineup of amazing interviews is on the way:

Mitch Joel from Twist Image (Blogger, podcaster, marketing guru, speaker, author)
Ryan Holmes of Twitter service Hootsuite.com
Jason Sadler from Iwearyourshirt.com

Follow @hopkinsonreport on Twitter for the latest marketing buzz.

So stay tuned for more great content, and as always, thanks for listening and reading.

The Hopkinson Report

The Hopkinson Report: Bookshelf image

Image via Flickr user maryilyn819

For the last episode of 2008, I’m going to leave you with some required reading, summarizing my favorite books for marketing, money, mini-retirement and Manhattan real estate.

Play Episode as a Podcast (recommended):

Or read as a blog post:

It’s the information age and every day you’re confronted with millions of websites, podcasts, email, online video, RSS feeds, text messages, phone calls and when you finally get home there’s a dozen shows waiting for you on your TiVo and a NetFlix movie and this month’s Wired Magazine in your mailbox.

So who has time to read a book anymore?


Jim interviews political reporter Sarah Lai Stirland about Facebook, Twitter, YouTube, and how social media is changing the 2008 political race.

Wired.com Political Reporter Sarah Lai Stirland

Last week I had a great interview with political reporter Sarah Lai Stirland. Not only is she a well-respected writer on Wired.com’s political blog, Threat Level, but she has a smashing British accent to make the podcast even more intriguing.

What would it be like if the next President gave updates on Twitter? What if he continually updated his Facebook status and uploaded photos of White House events? The next time our president takes a vacation at Camp David or attends a peacemaking meeting in the Middle East, maybe he could take a video camera and post a few clips on YouTube. And what kind of cell phone does our leader pack in his pocket? Is he in line for an iPhone 3G? Banging out text messages on a Sidekick? Or sticking to a time-tested Razr?

Obama Facebook Status

Links to topics discussed in the podcast:

Play Episode: