Please take a few minutes to answer my short,
10-question
Hopkinson Report survey. Why?
- Have a 2-way conversation
- Give me honest feedback
- Shape future direction of the podcast
- Vote for guest of the year
- Chance for Free THR t-shirt
Hopkinson Report Guest of the Year candidates: (Top guest receives a t-shirt too)
- Alexa Von Tobel, Learnvest.com
- Andy McLoughlin, Huddle.net
- Anthony Casalena & Tyler Thompson, SquareSpace
- Brian Simpson & Adam Wallace, Roger Smith Hotel
- Daniel Odio, PointAbout
- David Veneski, Intel
- Elizabeth King, Outsmarting the SAT
- Helen Todd, The Kbuzz
- Jana Eggers, Spreadshirt.com
- Jason Sadler, IWearYourShirt.com
- Josh Baer, Other Inbox
- Mike Barash, Blurb.com
- Mitch Joel, Twist Image / Six Pixels of Separation
- Nikki Martinez & Mike Dang, Unigo.com
- Peter LaMotte, Genius Rocket
- Rana Sobhany, Medialets
- Ryan Holmes, Hootsuite
- Sarah Prevette, RedWire (now Sprouter)
- Saul Colt, Freshbooks (now Thoora)
- The Gregory Brothers, Auto-Tune the News
- Tyler Peterson & Olivier Peyre, PleaseFixTheiPhone.com
To existing fans of The Hopkinson Report, I’m excited to be manning the @Wired Twitter account for the week of 12/14.
If you arrived at this page by asking “Who is this @HopkinsonReport guy?” after seeing my name on the @Wired bio, glad you’re here! A quick intro: I’ve been at Conde Nast Digital for 3 years and work in the New York City office on Wired’s online marketing and social media, and sometimes write for Wired’s Epicenter blog.
If it’s your first time hearing about my blog/podcast, may I suggest some of my popular posts:
Short Labor Day week + computer issues means no podcast this week.
However, a great lineup of amazing interviews is on the way:
- Mitch Joel from Twist Image (Blogger, podcaster, marketing guru, speaker, author)
- Ryan Holmes of Twitter service Hootsuite.com
- Jason Sadler from Iwearyourshirt.com
Follow @hopkinsonreport on Twitter for the latest marketing buzz.
So stay tuned for more great content, and as always, thanks for listening and reading.
For the last episode of 2008, I’m going to leave you with some required reading, summarizing my favorite books for marketing, money, mini-retirement and Manhattan real estate.
Play Episode as a Podcast (recommended):
Or read as a blog post:
It’s the information age and every day you’re confronted with millions of websites, podcasts, email, online video, RSS feeds, text messages, phone calls and when you finally get home there’s a dozen shows waiting for you on your TiVo and a NetFlix movie and this month’s Wired Magazine in your mailbox.
Jim interviews political reporter Sarah Lai Stirland about Facebook, Twitter, YouTube, and how social media is changing the 2008 political race.
Last week I had a great interview with political reporter Sarah Lai Stirland. Not only is she a well-respected writer on Wired.com’s political blog, Threat Level, but she has a smashing British accent to make the podcast even more intriguing.
What would it be like if the next President gave updates on Twitter? What if he continually updated his Facebook status and uploaded photos of White House events? The next time our president takes a vacation at Camp David or attends a peacemaking meeting in the Middle East, maybe he could take a video camera and post a few clips on YouTube. And what kind of cell phone does our leader pack in his pocket? Is he in line for an iPhone 3G? Banging out text messages on a Sidekick? Or sticking to a time-tested Razr?
Article by Sarah covering the viral video discussing how John McCain does not use a computer. In it, she asks the Wired audience the question, “Does it matter if a President of the United States is computer illiterate?”
I’m very excited to announce that Wired Digital has recently re-launched the website Webmonkey.com.Webmonkey started in 1996 and was THE go-to resource for web development in the dawn of the internet 1.0 age.
Leading that charge was uber-editor Michael Calore, who served as editor-in-chief for 2 years and is now an editor at Wired.com and writer of the successful MonkeyBites software blog. I asked Michael 10 questions about the latest trends on the web, and he didn’t disappoint. We discuss:
Jim loves flying on JetBlue and eating at his favorite brunch location, even when things go horribly wrong.
Today I talk about JetBlue’s new ad campaign, Happy Jetting, and how they’ve lost themselves since their initial message of three simple things:
DirecTV in every seat
Leather Seats
New Planes
Now, they’re dealing with rising fuel costs and public relations nightmares.
And speaking of nightmares, you won’t believe the brunch experience I had recently in New York City’s Union Square. My friend Bobby Shanes joins me for a rant about brunch, and how location and supermodels can’t make up for bad service, bad food, high prices, and violent explosions.
Jim rants about the do’s and don’t's of job searching in the digital age, including branding yourself and common blunders to avoid.
Your boss is a jerk. You work way too many hours. You just got passed up for a promotion. And you know you should be making more money. It’s time to find a new job.
Before you fire off that resume, make sure you listen to this week’s podcast. I give you plenty of helpful hints in the following areas:
Part 1 of 2: Wired.com’s marketing guy discusses entrepreneurship, site redesign, and building community with reddit.com co-founder Alexis Ohanian. Photo: Alexis raffling off reddit iPod touches at a Wired event at SXSW.
Play Episode:
10/28 Update: This is currently the third most-played podcast, trailing just Julia Allison and DJ Gregg Gillis (Girltalk).
In speaking with Alexis in late October 2009 after announcing that he was leaving reddit when his ‘contract’ ended, his quote was “alas… always in Julia Allison’s shadow…”
Wired.com’s marketing guy asks his favorite music trivia question, talks about extending brand ubiquity, and investigates marketing gimmicks that work.
Music Trivia: Name a situation where the name of a band, the name of an album, and the name of a song are exactly the same. I give the answer at the end of the podcast.
Meanwhile, I investigate self-promotion and branding, including rock bands, GoDaddy.com, Laurel Touby of Mediabistro and her feather boas, and Scott Ginsberg, a man that took branding so far, he tattooed his brand on his chest. Visit his site at HelloMyNameIsScott.com.
Finally, I look at the kings (and queens) of self-promotion, including Tiger Woods, Larry King, Howard Stern, Don King, Martha Stewart, Donald Trump, and Paul Newman.
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