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Archive for the Marketing Case Studies Category

Find out what revenue streams are key for short and long-term growth.
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Cashflow might be the most important element of any small business. You can have a great business idea, be an incredibly hard worker, and have all the mentors and connections in the world, but unless there is money coming through that door on a consistent basis, the business isn’t going to last too long.

How many times have you read about new startups and their burn rate, which is defined by Wikipedia as “a measure for how fast a company will use up its shareholder capital… if the shareholder capital is exhausted, the company will either have to start making a profit, find additional funding, or close down.”

For an individual entrepreneur, it works the same way. If the cash flow isn’t coming in, they might have to borrow money from friends, find more clients, borrow on credit cards, or go back to working a full time job.

In the pursuit of wealth and building a business, I propose that there are 3 types of income that solopreneurs should strive for:

1) Consistent Income

Consistent income is what feeds the bottom line of the business, and frankly, pays the bills. This is money that you can count on to come in without fail month after month, serving as a baseline for basic expenses.

Let’s look at some examples:
Joanne is a talented web designer. She left her full time job last year at a major publishing company to go out on her own and build her own business. Because she was so specialized in what she did and her old company really loved her work, they agreed to keep her on retainer, paying her $3,000 per month in exchange for being available to do small projects such as ads, banners, emails, templates, and website design projects as they come up.


Verbal and non-verbal tips to getting paid what you deserve. See our special course bundle.

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Body + Mind

A tilt of the head, a subtle glance, touching a certain part of the body… there are dozens of tiny micro-expressions that people make in every single conversation that project meaning – all without saying a word.

Mastering the hidden science of body language can give you an enormous advantage when building relationships, meeting new people, or even going on date.

Combine this knowledge with tips on how to negotiate your salary, and it can also make you some serious money.

VanessaVanEdwardsThat’s why I’m so excited that I had the opportunity to partner on a project with Vanessa Van Edwards, a published author and behavioral investigator specializing in body language and human lie detection. She writes for the Huffington Post and has appeared on CNN, the Wall Street Journal and Business Week, speaking to audiences around the world on nonverbal communication. See more of her work at ScienceofPeople.org.

Together, we created the video above explaining four key tips that combine my expertise – salary negotiation – with her expertise – reading body language – to supercharge your next ask for a raise or promotion in your job.

Four steps to asking for a raise, and the body language cues that go with them.


Remember back when a field trip meant everything?

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Asking Permission

Although I feel like it’s a phrase that’s been used a million times, I still remember the first time someone told me, “It’s better to beg for forgiveness than ask for permission.” It was an executive at ESPN and remember him saying it with sly look in his eye, as if we were getting away with something. And maybe we were.

Take a second and go back to your elementary school days. For months on end during the school year, the routine was the same… you rode a big yellow school bus in the morning, you worked your way through the same structured class schedule every day, the same teachers taught the same lessons about history and math and science that had been taught to the kids last year and the years before that, and you ate the same boring lunch in the same cafeteria.



Interview with Kapture founders Mike Sarow and Matthew Dooley.

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The Kapture Wristband — Origins

Mike Sarow, a 12 year veteran as an engineer at Procter & Gamble, and Matthew Dooley, a social media expert skilled in bridging the online and offline worlds were both working in their full time jobs in November 2012 when they decided to go all-in on a unique and cool new product, the Kapture audio device.

[NOTE: The Kapture Kickstarter campaign ends on Thursday, October 3, 2013. Please lend a hand!]

As Mike tells us, “The idea started on a personal vacation where the conversations that I was having… were awesome. I decided that I wanted to save those conversations, so I started tapping my wrist in a fake manner and said ‘Hey, I’m going to save that.’”



Look at me! Look at me!

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Meet Reggie

So I was fortunate enough to be asked to do a panel at the new SXSW V2V in Las Vegas recently… my friends (some new, some old) were actually only one of 15 panels out of 400 that were selected. It was a great event and we did the normal Vegas conference things: Met interesting people and attended fantastic sessions during the day, then went out later and checked out the scene at the pool, had some great dinners, walked the strip, did some shopping, and had some fun partying.