Jim interviews Ekaterina Walter, a Social Innovator at Intel and author of the book “Think Like Zuck.”
Do You Like To Connect?
Ekaterina Walter’s bio starts with the following sentence: “I love building connections with other people. I am passionate about social media because it allows me to do just that.”
After spending less than an hour on the phone with her, I’d say she hit the nail on the head. A lot of individuals that you’ll meet in your life will utter the phrase, “I’m a people person.” If that’s truly who you are, in the digital age it is now easier than ever to say it (say, in the About Me section of your website) and to prove it (through social media channels).
Another catch-phrase that is tossed around is “follow your passion.” Once again, if you’re genuine about it, it really shows. I’ve been told that I sometimes “talk like a hockey fight,” meaning I have an idea or a topic and I talk as fast as I can until I am tired out and then I just stop and someone else jumps in.
My conversation with Ekaterina was more like a game of bowling… I just kept setting her up with questions, and she’d rear back and knock ‘em all down. But it was as if the ball return just kept giving her ammo again and again, and she just kept throwing strikes until we moved on to a new subject.
What really shone through was her passion for social media. When you’re genuinely that excited about a topic — which you have to be to make it your full time job AND write a 250 page book about it — it comes gushing through on the phone. When that information is backed up by knowledge and experience, then you’re really on to something.