What a cross-town trip can teach you about your business.
2 critical miles
The distance between the FDR highway – the farthest road on Manhattan’s East Side, and 11th Avenue – the farthest road on Manhattan’s West Side, when traveling along 23rd street, is a short, straight, 2 miles.
Oh, but so many things can happen between those two points.
As I made the trip from point A to point B this week, it occurred to me how it was a metaphor for running your own business. Let me explain.
I keep my car in a garage on 23rd and the FDR for a few reasons:
– The monthly rates are “reasonable” for Manhattan (aka, less than the cost of an iPad)
– You park your own car (never handing your keys to a valet)
– Easy access out of the city to the Northeast, such as Boston