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British accents! Entrepreneurs! Crowdfunding! Selfpublishing! Marketing Tips! Inspiration! Shall I Continue?

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Today I’m getting back in the interview chair for the first time since… wow, it’s the first interview this year! The last interview was Ekaterina Walter back in December talking about her book “Think Like Zuck.”

Well today, we’re going to think like a British Millionaire. Or at least my guest is named Matthew Turner, and goes by the nickname Turndog Millionaire.

Podcasting note: We recorded this on Skype, and my volume is a little bit louder than his. Fortunately, I tried to let him do most of the talking, so crank it up and enjoy.

Also note: Matthew and I talk about a lot of different things on the podcast that aren’t covered below, so go ahead and subscribe to it on iTunes.

Tell us about yourself

matthew-turner2My name is Matthew Turner and I’m an Author & Storyteller from the grand old isle of England. With a background in Marketing and a rather creative imagination, I decided to leave the corporate world and become my own man – setting up Turndog Millionaire and concentrating on my writing and helping others Discover, Create & Share their own Stories.

Early in 2013 I published my debut novel, Beyond Parallel – a book I first began writing in 2006 – and fulfilled a long standing dream of mine. It’s been quite the journey, indeed everything I’ve done since starting Turndog Millionaire has been, and I can’t wait to see where it all takes me.

What is your book about?

One boy. One girl. One insignificant moment that changes their lives forever.

Bella and Clark are two young twenty-somethings finding themselves in a chaotic and crazy world. One craves love; the other avoids it. Will they find one another, or will a single what-if moment send them down different paths?

In the same mold as Sliding Doors, Beyond Parallel flips between two parallel tales. One follows Bella and Clark as a couple, the other as if they never meet.

It’s incredible how a small, everyday decision can affect how you look, where you live, the people you love, and who you become. We could all live a billion lives, but we’re only given one. Is it all a game of chance, or are Bella and Clark meant to be?

How does that relate to business?

Although a work of fiction, Beyond Parallel surrounds the notion of “what if.” I don’t know about you, but this is something that lingers in my mind, and I often consider how everything could be different had I chosen otherwise.

In business we make hundreds of decisions each year, most of which are hazy and with elements of doubt sewn within them. Turning left could result in a complete contrast to that of turning right, but we’re only given one life and we are dealt with what we’re dealt.

This fascinates me and I encourage people all the time to consider the what if. Not only does it make your day a little more interesting, it can have huge repercussions on how you do business, who you do business with, and why you do what you do.

Lots of people dream of writing a book, but never have that initial spark. How did it work for you?

In my instance it was a rough breakup toward the end of summer, 2006. I was left pondering, wondering, and longing for what was. It was a tough period and for the first time I turned to writing as a form of therapy.

I’ve always loved stories and being creative, but writing wasn’t something I did a great deal of. The plot for Beyond Parallel formed quite easily though, and in the following months the first draft (which was awful by the way) was complete.


Why did you choose self-publishing?

Initially I was going to send my manuscript to agents and publishers, but as I have a background in marketing, I wanted to form a platform, start networking online, and create some foundations that would make things easier further down the line.

In doing this I discovered the world of self-publishing and fell in love. I like control. I like learning new skills. I like to get my hands dirty and have the freedom to try new things – even if they’re a little risky and out there.

You can’t do this with a traditional publisher so I decided to self-publish and take a chance. It’s hard and I still have a great deal to learn, but I don’t regret my decision one bit. There’s no shelf-life for books anymore, which means you can take longer to build a following and gain momentum. It does mean you have to work hard though, and it does mean results can be non-existent for rather a long time.

The freedom, however, is amazing.

I hired an editor to help me make Beyond Parallel the best book it could be, but I did most of the other work (formatting, cover design, etc) myself. I wouldn’t recommend everyone to do this, but I like to learn new skills and understand the process. In future I’ll hire more people to do more aspects, but I’m glad I did what I did for this book. I’ve learned a lot.

How are you marketing the book?

My main focus right now is on my upcoming Kickstarter Campaign, which is in aid of creating a Paperback and Limited Edition Hardcover of Beyond Parallel.

I love the concept of crowdfunding, not only because it offers financial backing, but because you reach a whole new audience that would otherwise be left untouched. The money raised through my Kickstarter Campaign will help me print both a paperback and hardcover edition, work with a few amazing individuals to help make the entire campaign sparkle, and introduce me to a whole new breed of individuals.

I find crowdfunding so intriguing and exciting. I can’t wait to see how it all goes, and I have a few other campaigns lined up for the summer ahead. Here’s for a great and sunny 2013!

You can find me at:
Online: TurndogMillionaire.com
Twitter: @turndog_million
Facebook: facebook.com/matthewturner.writer

Book: Beyond Parallel | Beyond Parallel UK

Check out my free online salary negotiation course, “How to Negotiate Salary: The Negotiation Mindset.”

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