Welcome, is this your first visit to The Hopkinson Report? START HERE Weclome Arrow

Wow, I just met Daniel Odio, who is co-founder and COO of a company called PointAbout.com, but he has so much more to talk about. We geeked out and talked about gadgets for nearly 2 hours before settling down to record the podcast.

But don’t worry, he saved his best tips and tricks for the microphone. He’s got more gear in his travel bag than Carrot Top. He’s chock full of information, and we cover a lot, so listen now.

Below: Part 1.
Also see: Part 2 of the Daniel Odio Interview.
Also see: Full Transcript of the Interview.

Download the podcast from iTunes, or play it below:


Topics we cover:

What’s it like being an entrepreneur?
– Often romanticized, but it’s a sacrifice.
– “Being an entrepreneur is like being punched in the face every day, but working at a company is like being waterboarded.” – Paul Graham


Can anyone be an entrepreneur?
– Yes, but there is one single thing people need to get over first.

How Daniel got his start
– Cultural influence on his entrepreneurial tendencies
-The first “business” he started as a child, and how it led him to see opportunities that others didn’t

The 2 most important rules of being an entrepreneur
1) Always listen to the customer
2) You are not the customer

Tips for entrepreneurs just starting out
“The baker should not be running the bakery”
– It’s ok if you love to do something, but running a business is not the same as doing that activity
– It’s so much more… doing the accounting and marketing and finding customers and hiring and firing
– How being an entrepreneur is like having a child

An entrepreneur’s biggest enemy: your time
– Don’t be a perfectionist – perfectionists are imperfect with their time
– You don’t have time to be a perfectionist
– Doing it all yourself
– If you run out of time, you’re going to fail
– Iterate and test early
– Put it out and let friends and early customers give feedback and let them guide you

Make your food before you build the restaurant
– Don’t put time and money and resources to build this fabulous ‘restaurant,’ only to find out that nobody likes the food
– But what if people don’t like the product you put out and bust your bubble?
– Back to fear… the most POWERFUL response… you know what people really think
– Don’t just tell me the good stuff, tell me what can be better
– Not just your friends, get customers

For WIRED: Social Media Hardware Bag from Daniel R. Odio on Vimeo.

Capturing content
– Will people in the future wonder why we didn’t capture all content?
– Is it culturally accepted yet?
– Using a $200 “social media hardware bag” to capture audio and video, and extending that value of 1 event to worldwide perpetual feedback, promotion, and research loop
– Put it on a blog, or podcast, and may lead to feedback and more customers
– Once you have the camera, it costs nothing to post, store, share
– Potentially 20x the return on the 1 hour you spent

What’s in the bag
– Kodak Zi6 digital camera (HD with batteries and removable 16 gigabyte SD card)
– Quickpod tripod (Tall enough to see over people’s heads)
– Ultra wide angle lens for digital camera
– Olympus digital audio recorder with USB
– Macbook with special carrying case
– RGB to iPhone cable
– USB speakers
– Projector
– 1 to 3 mini power strip ($1 at Walmart)
– Verizon mobile broadband card (always productive)
– DIY Phone to projector gadget (phone2projector.com)

Staying in contact with customers and contacts
– Using Highrise from 37 signals
– Automatically adds people you’ve talked with
– Decide on level of interaction moving forward
– Export people to Mailchimp for newsletters
– Sample contact info
– Email thread
– Email address
– Twitter feed
– This allows you to know more about your customer when you call. Do people ever feel this is an infringement on their privacy? Hear Daniel’s answer.

How to reach reporters:
– The brilliant subject line and step-by-step guide to write an e-mail to a reporter that will get them to open the email and get you press.

Coming up next week in Episode 66, Part 2 of the interview:
In this episode we continue with tips such as
– How to reach the CEO
– Getting your company noticed through video and blogging
– How Daniel’s company is changing the way iPhone applications exist
– Three future trends in mobile computing.

Also see: Part 2 of the Daniel Odio Interview.

Key Links:

Daniel: On Twitter | Personal Blog | Point About

If you enjoyed this, you might also like:
Interview – Sarah Prevette from RedWire, a collaboration tool for entrepreneurs
Interview – Entrepreneur Josh Baer has the key for curing email overload (and a Tesla)
Revenue Models for the New Media Infopreneur

Comments Closed

Comments are closed.