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Teaching at NYU

After 8 months and 31 episodes of The Hopkinson Report I’m ready to do a ‘How to make a podcast’ podcast for my new friends at NYU’s Center for Publishing. Let’s find out what I’ve learned on this journey.

[Photo: Jim (in jacket, right) with NYU’s Advanced Digital Media class and Ross Weale (green sweater, front) and students. Next time we’ll turn off the projector first…]

Whether you’re a podcasting newbie or have been behind the mic for years, this episode will take a look things you need to consider when doing a podcast. I start off with tales of supermodels and exploding pancakes, talk about the software and hardware needed to get started, touch on distribution, and Part II will feature 10 marketing tips to get your show noticed.

Play Episode (recommended):
 

Or read as summarized blog post:

The reason for this topic is that I was asked by Ross Weale, a former CondeNet co-worker, social media wizard, current marketing director at Health.com, and teacher at NYU, if I would guest lecture for his Advanced Digital Workshop.

So after creating a presentation for the class, I figured I’d re-record as a podcast and throw in some of the elements live. So for that reason, you’ll mostly find the bullet points below. You really have to listen to the podcast this week. Here we go.

Intro
I started the presentation with two photos… the WEBS ETP-400 wide area emergency broadcast system emergency phone system, and a picture of a popular New York City brunch location.

And that’s close to how my first demo with Wired went. Back in late 2007, Wired needed 6 podcasts in order to get an artist page on iTunes, basically a graphical landing page for our company featuring all our shows. I thought I could come up with some fun and entertaining marketing topics, so I volunteered to do a show.

So there I was, sitting in front of the director of multimedia, a sales rep, public relations, and I think one other person. I played my first podcast demo, an interview with a friend about his personal business. I tried to take the marketing angle, but as we talked about his emergency phone business, the way they acquired customers, the Virginia Tech massacre and other things, and it was honestly pretty boring. I admit it. it wasn’t my best work and I got very little feedback from the group.

Sensing this, I offered to have them listen to my “fun” version of the podcast, where my friend and I just talked like we normally would, discussing a crazy event that just happened to us at our intriguing brunch location.

I later used that conversation in Episode 06. It’s the second half of the show entitled “Jet Blue and Brunch. What could go wrong?”

Listen to that here:

Play Episode:
 

When that podcast ended, I turned around and everyone was laughing pretty hard. The multimedia director turned to me and said “Now THAT’S how you do a podcast.” A star was born.

From there, I covered the following areas in my presentation:

Picking your topic
– Passion
– Frequency
– Format
– Audio vs. Video
– Naming and design
– Setup pains
– Stop planning and start doing

Hardware and Software

Initial Setup
– 15′ Macbook Pro ($2000)
– Snowball Microphone ($86)
– Pop Shield ($20)
– Garageband (free)
– Apartment (free – kind of)

Additional misc expenses
– Mac training (free, $99 for 1:1)
– Domain name ($10/year)
– Blog hosting (free, $10/month)
– Digital camera ($400)
– Web design ($100)
– Logo illustration ($300)

Other possible expenses
– Recording software (free, Audacity)
– Microphone ($21 – $500)
– Mixing board ($99 – $500)
– Headphones (free – $500)
– Studio

Distributing the podcast
– MP3
- XML

Next Week

– 10 Marketing Tips to get your podcast noticed

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