Jim investigates new ad campaigns for the iPhone, and comeback campaigns for Microsoft.
We’re just one week away from a tech geek’s Super Bowl, Christmas, and First Born Child rolled into oneâ€¦ the release of the second generation iPhone. I give my prediction of what Apple’s ad campaign will be like for the 3G. Along the way, I rant about idiots that don’t observe cell phone etiquette on a 4 hour bus ride, and how to get back at them.
I also talk about Alex Bogusky, the man with one of the toughest jobs in the worldâ€¦ making Microsoft cool again. Now that Bill Gates is stepping down, Windows Vista has been thrashed beyond belief, and the Yahoo merger talks have quieted, I give my take on what can be done