Welcome, is this your first visit to The Hopkinson Report? START HERE Weclome Arrow

Jim loves flying on JetBlue and eating at his favorite brunch location, even when things go horribly wrong.

Today I talk about JetBlue’s new ad campaign, Happy Jetting, and how they’ve lost themselves since their initial message of three simple things:

JetBlue Logo

  1. DirecTV in every seat
  2. Leather Seats
  3. New Planes

Now, they’re dealing with rising fuel costs and public relations nightmares.

And speaking of nightmares, you won’t believe the brunch experience I had recently in New York City’s Union Square. My friend Bobby Shanes joins me for a rant about brunch, and how location and supermodels can’t make up for bad service, bad food, high prices, and violent explosions.

Play Episode:
 

Comments Closed

Comments are closed.

.